The effects of COVID-19 on marketing policies and practices

The impact of coronavirus (Covid-19) pandemic: Digital transformation changes in tourism

“…In many studies on the subject, it is stated that after the Covid-19 pandemic, "contactless transactions" and "digitalization" in accommodation businesses will increase, and accommodation businesses will turn to the domestic market instead of foreign tourists who cannot come from abroad due to bans. It is also stated that new forms of tourism will increase in the smaller businesses offering personalized service (Hao et al, 2020;Kıvılcım, 2020;Şanlı et al, 2020;Yazıcı Ayyıldız, 2020;Buluk Eşitti, 2021;Ulema & Akkaşoğlu, 2021). Based on the results of the studies, it is understood that the accommodation businesses will use more digital applications in the coming years, they have started to create infrastructure for this, and the expectations are in this direction.…”