Abstract:This study is an examination of the effects of the country where products are made on the willingness of consumers to buy General Motor automobiles in United States. In order to provide some suggestions to financially struggling GM and other US automobile companies, survey data were collected from a sample (n=311) of consumers from northern California. We examined how US consumers evaluate GM automobiles that are made in US, Canada, Mexico, Japan, China and Germany, with respect to their perceptions of product… Show more
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