The Effects of Conspicuous Consumption, Sales Promotions and Images of the Country of Manufacture on Chinese Women Consumers' Purchasing Attitudes to Fashion Luxury Brands

Shu, Yin; Hwang, Sun-Jin; Byun, Yoo-Sun

doi:10.7233/jksc.2012.62.1.049

The Korean Society of Costume

2012

DOI: 10.7233/jksc.2012.62.1.049

|View full text |Cite

The Effects of Conspicuous Consumption, Sales Promotions and Images of the Country of Manufacture on Chinese Women Consumers' Purchasing Attitudes to Fashion Luxury Brands

Yin Shu¹,

Sun-Jin Hwang

Yoo-Sun Byun³

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2014

2023

Publication Types

Select...

Article3

Relationship

Self Cite0

Independent3

Authors

Journals

Cited by 3 publications

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

The Effect of Self-Construal, Prices of Apparel Brand, and Price Discount Sales Promotion Type on Consumer's Purchase Intention

Cho¹,

Hwang²

2016

Fashion business

View full text Add to dashboard Cite

The study aims to explore the impacts of types of consumer's self-construal, prices of brands, and types of discount-based sales promotion on consumers' purchase intention. For this study, a three-way mixed factor method was applied based on a formula, types of consumer's self-construal x prices of brands x types of discount-based sales promotion. The subjects were 218 females in their 20s to 30s living in seoul or Gyeonggi-do areas. For data analysis, three-way variate analysis, analysis of simple interactions and analysis of simple main impacts were conducted through use of the SPSS program. First, based on the impacts of types of consumer's self-construal, prices of brands, and types of discount-based sales promotions in the favor of consumers, there was a significant difference between higher and lower-priced brands. Second, comprehensive discounts rather than monopolistic discounts corresponded to higher favoring by consumers of interdependent self-construal. As for monopolistic discount, lower-priced products corresponded to higher favor than higher-priced ones. Third, there was a significant difference between consumers of independent self-construal and interdependent self-construal. Fourth, comprehensive discount, rather than monopolistic discount, corresponded to higher purchase intention regardless of prices of brands in the group of consumers with interdependent self-construal. Keywords :소비자 자기관 브랜드 가격 consumer's self-construal( ), prices of brands( ), types of 가격할인 판매촉진 구매의도 discount-based sales promotions( ), purchase intention( )

show abstract

The Effect of Self-Construal, Prices of Apparel Brand, and Price Discount Sales Promotion Type on Consumer's Purchase Intention

Cho¹,

Hwang²

2016

Fashion business

View full text Add to dashboard Cite

show abstract

The Effect of Vietnamese Mothers' Perception of the Korean Wave on Purchase Intention of Korean Brand Children's Wear

Hong

Son²

2014

Journal of the Korean Society of Clothing and Textiles

View full text Add to dashboard Cite

This study explored the product attributes Vietnamese mothers consider for the purchase of children's wear, the differences of product attributes between groups with different levels of conspicuous consumption, and the extent to which the Korean wave affects the purchasing behavior of children's wear brands. The results are as follows. First, the product attribute that Vietnamese mothers consider most when purchasing children's clothes is the comfort in physical activities. Fabric type and quality, sizing and fit, durability, color, child suitability, design, cutting and construction, price, fashionability, and maintenance and laundering are the other attributes (respectively) that influence the purchase of children's wear. Second, the high conspicuous consumption group considers brand, maintenance and laundering, durability, the reactions of others, and fashionability significantly more than the low conspicuous consumption group. Third, the purchase intention of Korean children's wear brands is affected by the perception of the Korean wave than the influence of the reference group or the tendency of conspicuous consumption. The results show that low prices and practicality were important considerations for children's clothing purchases by Vietnamese mothers; however, brand name and fashionability were more powerful predictors for the high conspicuous consumption group. Those with a high perception of the Korean wave also had a higher intention of Korean children's wear brand, which is indicative of the halo effect of the Korean wave. Thus, Korean children's wear brands that plan to enter the Vietnamese market should make active use of the Korean wave.

show abstract

패션 디자이너 브랜드의 SNS 정보전달 유형의 효과

이,

이

2023

J. Korean Soc. Cloth. Text

View full text Add to dashboard Cite

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

hi@scite.ai

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

The Effects of Conspicuous Consumption, Sales Promotions and Images of the Country of Manufacture on Chinese Women Consumers' Purchasing Attitudes to Fashion Luxury Brands

Cited by 3 publications

References 2 publications

The Effect of Self-Construal, Prices of Apparel Brand, and Price Discount Sales Promotion Type on Consumer's Purchase Intention

The Effect of Self-Construal, Prices of Apparel Brand, and Price Discount Sales Promotion Type on Consumer's Purchase Intention

The Effect of Vietnamese Mothers' Perception of the Korean Wave on Purchase Intention of Korean Brand Children's Wear

패션 디자이너 브랜드의 SNS 정보전달 유형의 효과

Contact Info

Product

Resources

About