The Effects of Biodiversity Knowledge on Environmental Awareness and Pro-Environmental Behavior Towards Proboscis Monkey Conservation in the Area of PT. Antang Gunung Meratus

Abstract

Objective: The proboscis monkey is included in Appendix I, the 2023 Convention on International Trade in Endangered Species (CITES) as the most threatened and protected fauna. This species is endemic to the island of Borneo and is designated as the mascot of Indonesia's South Kalimantan Province. Theoritical Framework: Biodiversity conservation studies focus on improving the physical quality of habitats, the impact of environmental changes and natural resources. In addition, this research explores knowledge about biodiversity from the social aspect in the form of community participation, so that it can provide good knowledge about diversity to the community Purpose: of this study is to provide education from the public about environmental awareness around the proboscis monkey's habitat. This study used a quantitative method, where confirmatory factor analysis (CFA) was carried out using SmartPLS software version 3.2.9. Method: The research model was tested on 163 respondents living around the proboscis monkey conservation area of PT. Antang Mount Meratus, South Kalimantan, Indonesia. Results and Conclusion: The results showed that there is a significant influence of Knowledge of Biodiversity on Environmental Awareness and Pro-Environmental Behavior. This study also shows the significant influence of Environmental Awareness on Pro-Environmental Behavior. This study can conclude that the role of the community is very important to preserve the environment, especially in the context of conserving flora and fauna which are threatened with extinction Research Implications: This study provides a managerial contribution to policy makers and companies to focus on providing in-depth knowledge about biodiversity and conducting ongoing education to the community around the proboscis monkey's habitat. from the social aspect this research provides an understanding to the community to behave in an environmentally friendly manner