Stress can increase reward pursuits: This has traditionally been seen as an attempt to relieve negative affect through the hedonic properties of a reward. However, reward pursuit is not always proportional to the pleasure experienced, because reward processing involves distinct components, including the motivation to obtain a reward (i.e., wanting) and the hedonic pleasure during the reward consumption (i.e., liking). Research conducted on rodents demonstrates that stress might directly amplify the cue-triggered wanting, suggesting that under stress wanting can be independent from liking. Here, we aimed to test whether a similar mechanism exists in humans. We used analog of a Pavlovian-Instrumental Transfer test (PIT) with an olfactory reward to measure the cue triggered wanting for a reward but also the sensory hedonic liking felt during the consumption of the same reward. The analog of a PIT procedure, in which participants learned to associate a neutral image and an instrumental action with a chocolate odor, was combined with either a stress-inducing or stress-free behavioral procedure. Results showed that compared with participants in the stress-free condition, those in the stress condition mobilized more effort in instrumental action when the reward-associated cue was displayed, even though they did not report the reward as being more pleasurable. These findings suggest that, in humans, stress selectively increases cue-triggered wanting, independently of the hedonic properties of the reward. Such a mechanism supports the novel explanation proposed by animal research as to why stress often produces cue-triggered bursts of binge eating, relapses in drug addiction, or gambling.
Keywords: stress, incentive salience, wanting, liking, human Pavlovian-Instrumental TransferSupplemental materials: http://dx.doi.org/10.1037/xan0000052.supp Have you ever eaten more high-calorie foods during a stressful period? As documented by a consistent corpus of literature (e.g., O'Connor & Conner, 2011), stress cannot only increase the consumption of high-calorie foods, but it can also increase the use of other kinds of rewards, such as drugs (Sinha, 2001) or sexual stimuli (Chumbley et al., 2014). Although these effects of stress have been proven to have a large impact on public health problems (e.g., addiction relapses or binge eating; Lo Sauro, Ravaldi, Cabras, Faravelli, & Ricca, 2008), the underlying psychological mechanisms remain poorly understood.It has been proposed that rewards are used to reduce the negative effects of stress, which are compensated by the hedonic pleasure triggered by their consumption (Koob & Le Moal, 2001). According to this proposal, stress increases the pursuit of rewards, as consumption is made even more pleasurable by relieving the negative effects of stress.The incentive salience theory proposes an alternative mechanism in which the key principle is independent of the hedonic properties of the reward (Berridge & Robinson, 1998). According to this theory, the pursuit of a reward is not always dir...