The effects of accounting knowledge, entrepreneurial traits, and subjective norms on the use of accounting information in investment decision making (case study on MSME actors in Gunungkidul Regency)

Abstract

Purpose - The purpose of this study is to determine the effects of accounting knowledge, entrepreneurial traits, and subjective norms on the use of accounting information on making investment decisions of MSME actors in Gunungkidul Regency.Method - This study uses quantitative research methodology by purposive sampling. The gathered data in this study were processed using the SPSS program. This study was carried out on 20 February to 20 March 2020. The population in this study was businessmen of MSMEs in Gunungkidul Regency who had used accounting documentation. The research took 60 respondents as a sample of the study. Result - This study resulted that the variables of accounting knowledge and entrepreneurial traits have a positive and significant effect on the use of accounting information in making investment decisions of MSME actors in Gunungkidul Regency; While the subjective norms variable does not have a positive and significant effect on the use of accounting information in making investment decisions of MSME actors in the Gunungkidul Regency.Implication - Future research can expand the object of research in several other regencies and can add other research variables.Originality - The researchers added an independent variable that is subjective norms and entrepreneurial traits, whereas the previous researchers only used accounting knowledge as the independent variable.

Entrepreneurial Accounting as a Driver of SMEs’ Sustainability: A Systematic Review

“…The theory of planned behaviour (TPB) was used to describe the behaviour of an entrepreneur as a purposeful intention or desire to execute certain investment decisions using accounting information (Bidin et al, 2012;Rahmiyanti et al, 2020). These behaviours identify three dimensions: personal desire, social perception and behavioural control, towards entrepreneurial accounting and education (Passoni & Glavan, 2018;Widjaja & Dermawan, 2020).…”

Generation Z Sharia investment decision patterns: Does information media matter?

“…Subjective norms include individual perceptions of social expectations and pressures from the people around them in making decisions and behavior. Subjective norms are a concept in social psychology that refers to an individual's perception of the expectations and norms imposed by others in their social environment (Rahmiyanti et al 2020). Subjective norms can influence a person's decision to make an investment because individuals tend to want to meet expectations or do not want to disappoint the people around them.…”

The use of accounting information with environmental uncertainty as moderating variable

“…The use of accounting information in micro, small, and medium enterprises (MSMEs) involves utilizing such information to support and enhance their business operations. This accounting information encompasses recording financial transactions, including cash flow, payables, receivables, and inventories, and preparing financial statements (Amanamah et al, 2016;Rahmiyanti et al, 2020). This accounting information is important for MSMEs to manage business activities (Umami et al, 2020).…”