The Effects Analysis Of Functional Benefit  And Symbolic Benefit  With Self Concept Connection On Emotional Attachmen And Brand Loyalty For Executive Brand Fashion In East Kalimantan

Nawawi, Muhammad; Gunadi, Gunadi; Kiswanto, M.; Ekawati, Hanifah; Ambarsari, Dewi

doi:10.2991/icmemm-18.2019.8

Cited by 1 publication

(1 citation statement)

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“…Fashion brands specifically taps into individuals' emotional needs to express their inner personality through signs and symbols. The fashion goods' functions as symbols used to project and develop self-perception and self-identity (Nawawi et al, 2019). Brand attitudes are utilized to explore various aspects which involve cognitive and affective measures on individuals.…”

Section: Brand Attitudementioning

confidence: 99%

Perceived Consumer Values of Green Packaging as Antecedents of Attitude Toward Fashion Brand

2024

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The purpose of this paper is to provide hints on how the perceived values of green packaging used by fashion brands could affect consumers' attitude toward the brand. This paper focuses on elucidating this effect on Indonesian fashion consumers. This study adopts six dimensions of perceived values and explores their relationships toward brand attitude. The data were gathered from a quantitative survey among 228 respondents. The data analysis uses partial least squarestructural equation modelling (PLS-SEM). Each dimension of the perceived value is treated as a primary-order construct and operationalized as independent variable that is hypothesized to have a significant effect on brand attitude regarding the usage of green fashion packaging in Indonesia. The results provide a holistic view of green packaging perceived values in the context of fashion products, something that is nonexistence in the current literature. Thus, this is the first empirical study to examine the consumers' perceived values as antecedents of brand attitude in the context of fashion industry. The results show that altruistic, economic, and functional values may have positive significant effect to brand attitude. On the other side, biospheric, epistemic, and social values may have no significant impact on brand attitude.

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Section: Brand Attitudementioning

confidence: 99%

Perceived Consumer Values of Green Packaging as Antecedents of Attitude Toward Fashion Brand

2024

qas

View full text Add to dashboard Cite

show abstract

The Effects Analysis Of Functional Benefit And Symbolic Benefit With Self Concept Connection On Emotional Attachmen And Brand Loyalty For Executive Brand Fashion In East Kalimantan

Cited by 1 publication

References 5 publications

Perceived Consumer Values of Green Packaging as Antecedents of Attitude Toward Fashion Brand

Perceived Consumer Values of Green Packaging as Antecedents of Attitude Toward Fashion Brand

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