“…A recent meta-analysis shows tailoring is effective in changing health behavior, although the effect size appears to be relatively small (Noar, Benac, & Harris, 2007). Specific to weight management, tailoring has been found to improve both diet (de Vries, Kremers, Smeets, Brug, & Eijmael, 2008;Vandelanotte, De Bourdeaudhuij, Sallis, Spittaels, & Brug, 2005) and exercise (Bock, Marcus, Pinto, & Forsyth, 2001;. Tailoring research primarily focuses on mass communication, print, or computer-mediated materials.…”