1965
DOI: 10.1037/h0022707
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The effectiveness of social reinforcers on persistence and learning tasks following positive and negative social interactions.

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1967
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Cited by 43 publications
(8 citation statements)
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“…The second approach is the valence position advanced by Zigler and his co-workers (Berkowitz, Butterfield, & Zigler, 1965;McCoy & Zigler, 1965;Shallenberger & Zigler, 1961). Within this framework the nature of the child's interactions with particular adults determines their effectiveness as reinforcing agents.…”
mentioning
confidence: 99%
“…The second approach is the valence position advanced by Zigler and his co-workers (Berkowitz, Butterfield, & Zigler, 1965;McCoy & Zigler, 1965;Shallenberger & Zigler, 1961). Within this framework the nature of the child's interactions with particular adults determines their effectiveness as reinforcing agents.…”
mentioning
confidence: 99%
“…Had such a group been included, it would be expected that the change score of the working-class boys would be significantly less than that of the unrun control group, if they were, indeed, consciously resisting experimenter influence. This experiment was not originally designed to assess the relative adequacy of the social drive (Berkowitz, 1964;Erickson, 1962;Gewirtz & Baer, 19S8a, 19S8b) as opposed to the valence position (Berkowitz, Butterfield, & Zigler, 196S;Berkowitz & Zigler, 196S;McCoy & Zigler, 1965;Shallenberger & Zigler, 1961) in accounting for the differential effectiveness of social reinforcers following different types of social interaction. Nevertheless, the present findings do appear to lend some post hoc support to the valence position.…”
Section: Discussionmentioning
confidence: 99%
“…Some recent studies with nondeprived children (Berkowitz, Butterfield, & Zigler, 1965;McCoy & Zigler, 19 65 ;Zebrowitz& Zigler, 1967) have revealed parallel, though much more specific and short lived, determinants of the valence ascribed to the adult by the child. These studies have indicated that a preliminary positive interaction with a particular adult increases the child's positive tendency and decreases his negative tendency.…”
mentioning
confidence: 98%