The Effectiveness of High- and Low-Intensity Worksite Campaigns to Promote Organ Donation: The Workplace Partnership for Life

Morgan, Susan E.; Harrison, Tyler R.; Chewning, Lisa V.; DiCorcia, Mark J.; Davis, LaShara A.

doi:10.1080/03637751.2010.495948

Cited by 29 publications

(27 citation statements)

References 24 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Consequently, the hypotheses that predicted that the mass media campaign would produce more favorable results than the control condition were not supported with regard to the two behavioral performance measures. Interestingly, a subsequent study with a larger number of diverse worksites found a similar pattern of results (9).…”

Section: Discussionsupporting

confidence: 54%

The University Worksite Organ Donation Project: a comparison of two types of worksite campaigns on the willingness to donate

Morgan

Stephenson

Afifi

et al. 2011

Clinical Transplantation

Self Cite

View full text Add to dashboard Cite

To test the impact of different campaign strategies, a year-long campaign was conducted to promote organ donation among university faculty, staff, and students. Two universities were assigned to each of three conditions: a media-only campaign, a mass media-plus-interpersonal outreach condition, and a control condition. Universities were counter-balanced by geographic region and diversity of population. Changes from pretest to post-test on the key-dependent measures, including signing a donor card and discussing donation with family members, were significantly greater in the media-plus-interpersonal condition than either the mass media only or control conditions. Implications for the creation of campaigns to promote other health behaviors are examined.

show abstract

Section: Discussionsupporting

confidence: 54%

The University Worksite Organ Donation Project: a comparison of two types of worksite campaigns on the willingness to donate

Morgan

Stephenson

Afifi

et al. 2011

Clinical Transplantation

Self Cite

View full text Add to dashboard Cite

show abstract

“…All volunteers working on the present campaign underwent special training on appropriate communication strategies to address myths and barriers to organ donation. Similar training had been used in other successful interventions Morgan, Harrison, Chewning, Di Corcia, & Davis, 2010;Morgan, Stephenson, Afifi, Harrison, Long, & Chewning, in press). …”

Section: The Materialsmentioning

confidence: 89%

Saving Lives Branch by Branch: The Effectiveness of Driver Licensing Bureau Campaigns to Promote Organ Donor Registry Sign-Ups to African Americans in Michigan

Harrison

Morgan

King

et al. 2011

Journal of Health Communication

Self Cite

View full text Add to dashboard Cite

African Americans are disproportionately represented on the national waiting list for organ transplantation. Promoting organ donor registries is one way to improve the possibility that those on the waiting list can receive a life saving transplant. Driver licensing bureaus have been suggested as an efficient site for campaigns aimed at increasing state-based registry sign-ups. Previous research has suggested these campaigns work well for Caucasian populations, but there is less evidence supporting this approach in more diverse populations. To determine whether more diverse populations demonstrate similar sign-up rates when receiving a driver licensing bureau campaign, the present study used a previously successful strategy as the basis for designing and disseminating materials that would appeal to African Americans and Caucasians in two diverse counties in the state of Michigan (Wayne and Oakland Counties). Communication design and media priming served as the theoretical foundations of a three-prong campaign that used mass media, point-of-decision, and interpersonal components. Results from countywide and zip code data indicate that the campaign greatly increased sign-ups among African American residents (700% increase above baseline). Although more Caucasians still signed up than did African Americans, the inclusion of an interpersonal component resulted in similar numbers of registry sign-ups during 2 intervention months. The study provides evidence supporting the use of driver licensing bureau campaigns to promote organ donation registries to diverse audiences.

show abstract

“…The campaign site, in comparison with the control worksite, showed significantly higher rates of organ donation signups, more positive attitudes about organ donation, and greater willingness to speak with family about their organ donation wishes. In another worksite intervention, Morgan et al 7 compared worksites receiving a low-intensity intervention with media messages such as brochures, a high-intensity campaign involving both media messages and an interpersonal component, and a control worksite without the intervention. Those worksites with the high-intensity and low-intensity campaigns showed more positive attitudes and subjective norms compared with the control group, with the high-intensity campaign also having greater levels than the low-intensity campaign.…”

Section: Campaign Researchmentioning

confidence: 98%

Traditional vs. social networking routes for organ donation registrations in a competition-based campaign

Hitt¹,

Gidley

Smith

et al. 2014

Journal of Communication in Healthcare

View full text Add to dashboard Cite

Background: Michigan ranks as the sixth lowest state for registered organ donors. To increase enrollment, the Health Resources and Services Administration (HRSA) funded the addition of a social networking component to enhance the existing traditional Wolverine-Buckeye Challenge campaign. The goal for all campaign materials was to heighten students' social identification by featuring college images (football helmets) on materials directing students to a webpage where they could register as an organ donor and 'score a point' for their school. This paper reports the number of registrations for the campaign as well as the relative effectiveness of traditional materials (i.e. print) vs. social networking routes (i.e. Facebook). Method: The number of registrations in which individuals 'credited' the University of Michigan for their online registration during the campaign periods was recorded by the Michigan Secretary of State to determine the source through which individuals learned of organ donation. These daily registration values were used to compare the registrations in different time periods of the campaign. In addition, data from Google Analytics were used to determine whether visitors clicked on a link to the signup page from a networking route or whether they visited the webpage directly. The mean number of visits to the signup pages for the various portions of the campaign was compared. Results:In the baseline year of the Wolverine-Buckeye Challenge, there were 224 signups, 451 in the second year, and 1756 in the third. There was no significant difference between direct and social network routes for visits to the organ donation registration page.

show abstract

The Effectiveness of High- and Low-Intensity Worksite Campaigns to Promote Organ Donation: The Workplace Partnership for Life

Cited by 29 publications

References 24 publications

The University Worksite Organ Donation Project: a comparison of two types of worksite campaigns on the willingness to donate

The University Worksite Organ Donation Project: a comparison of two types of worksite campaigns on the willingness to donate

Saving Lives Branch by Branch: The Effectiveness of Driver Licensing Bureau Campaigns to Promote Organ Donor Registry Sign-Ups to African Americans in Michigan

Traditional vs. social networking routes for organ donation registrations in a competition-based campaign

Contact Info

Product

Resources

About