The Effectiveness of Audio-Visual Media in Social Marketing Campaigns

Maulidiyanti, Mareta; Muslim, Laily Nazwa

doi:10.3390/proceedings2022083048

Cited by 4 publications

(4 citation statements)

References 3 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Audio-visual material is effective because the medium provides information that can be accessed through two senses: sight and hearing. According to Maulidiyanti et al (2022), the results also show that social campaign products cannot be just an idea but must be supported by tangible products to be effective. Fu et al (2023) analysed that the results show that visual style significantly influences consumer responses, with cause-oriented messages leading to higher brand attitudes and purchase intention than product-oriented messages.…”

Section: Sensory Marketing Perceptionmentioning

confidence: 99%

Peculiarities of sensory marketing

Išoraitė,

Ambrusevič

2023

JESI

View full text Add to dashboard Cite

This article aims to provide a theoretical analysis of the primary sensory marketing types, tools and techniques. The methodological structure used in the study is based on theoretical descriptive, comparative, and analytical methods. The application of the qualitative approach is based on case analysis. The article examines the concept of sensory marketing and the types of technologies used. Qualitative research is original and innovative. It allows us to come to creative scientific insights, which can be instrumental in suggesting recommendations for improving the application of sensory marketing in practice. The results may have practical implications via benefits to the business and institutions provided by applying sensory marketing.

show abstract

Section: Sensory Marketing Perceptionmentioning

confidence: 99%

Peculiarities of sensory marketing

Išoraitė,

Ambrusevič

2023

JESI

View full text Add to dashboard Cite

show abstract

“…Penelitian ini menemukan bahwa pendidikan kesehatan melalui media audiovisual berbahasa daerah efektif dalam meningkatkan pengetahuan tentang pencegahan stunting. Maulidiyanti & Muslim, 2023;Nuramalia et al, 2020;Sunaeni, Abduh, & Isir, 2022) Seseorang berinteraksi dengan berbagai indera pendengaran dan penglihatan melalui audiovisual sehingga mendorong informasi dapat diterima dengan baik. Seseorang mengingat sekitar 20% dari yang didengar, 50% yang dilihat, dan 80% yang didengar, dilihat, dan segera dilakukan (Suiraoka, 2012).…”

Section: Pembahasanunclassified

“…Remaja generasi z sebagai agent of change dalam pencegahan stunting.Proses peningkatan pengetahuan melalui suatu proses dapat memengaruhi perilaku. Video berbahasa daerah memiliki keunggulan dan lebih mudah dipahami oleh masyarakat tertentu (MaretaMaulidiyanti & Muslim, 2023;Nuramalia et al, 2020;Sunaeni et al, 2022). Keterbatasan penelitian ini adalah pengukuran pengetahuan hanya dilakukan 1 kali dan sesaat setelah diberikan intervensi, sehingga retensi dari pengetahuan tidak terukur.…”

unclassified

Media Audiovisual Berbahasa Daerah Efektif Terhadap Peningkatan Pengetahuan Kelompok Generasi Z Di Desa Terap Kabupaten Mempawah

Nana,

Suwarni

2023

Avicenna

View full text Add to dashboard Cite

Latar belakang: Stunting merupakan masalah kurang gizi yang terakumulasi dalam waktu yang cukup lama. Stunting berdampak pada tingkat kecerdasan dan dapat menurunkan produktifitas. Pengetahuan tentang pencegahan stunting sejak dini diperlukan sebagai upaya pencegahan di masa mendatang. Generasi Z memiliki pengetahuan yang masih minim tentang stunting, sehingga diperlukan solusi untuk meningkatkan literasi tentang pencegahan stunting. Media Audiovisual menjadi salah satu media yang efektif dalam meningkatkan pengetahuan. Tujuan: Penelitian ini bertujuan untuk mengetahui efektivitas media audiovisual terhadap peningkatan pengetahuan generasi Z di Desa Terap Kabupaten Mempawah pada tahun 2023. Metode: jenis penelitian ini menggunakan quasy-experimental dengan rancangan one group pretest-posttest desain. Penelitian ini dilaksanakan di Desa Terap Kabupaten Mempawah pada bulan Juli 2023 dengan jumlah sampel 30. Purposive sampling digunakan Data yang diperoleh selanjutnya, diolah dan dianalisis dengan menggunakan analisis univariat dan analisis bivariat menggunakan uji t berpasangan. Hasil: Skor mean pengetahuan responden sebelum diberikan pendidikan kesehatan sebesar 60,38, sedangkan setelahnya sebesar 93,32. Hasil uji t berpasangan menunjukkan bahwa ada perbedaan yang signifikan pengetahuan tentang pencegahan stunting antara sebelum dan setelah diberikan media audiovisual berbahasa daerah (p value < 0.05). Kesimpulan: Media audiovisual berbahasa daerah dapat menjadi alternatif media promosi kesehatan dalam pencegahan stunting pada generasi Z.

show abstract

“…Health campaigns with counseling can effectively increase mothers' knowledge about parenting and fulfilling child nutrition in tackling stunting (Nurhayati et al, 2020). Research in West Nusa Tenggara through social campaigns with audiovisual media has proven to be effective in increasing the knowledge of mothers and cadres in preventing stunting which is marked with a p-value of 0.000 (Maulidiyanti and Muslim, 2023). Research in Tanzania proves that a national communication campaign using radio and television media can reduce stunting in children (Moffat et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Effectiveness of Media-Based Health Education on Stunting Prevention in Adolescents: A Systematic Review

Marlinawati,

Rahfiludin,

Mustofa

2023

AgriHealth:J.Agr-food.Nutr.Pblchealth

View full text Add to dashboard Cite

Efforts to promote stunting prevention from an early age can be carried out by media that is effective at targeting youth, where youth activities cannot be separated from the digital world. This systematic review uses a scoping review approach and aims to identify media as an intervention in efforts to prevent stunting in adolescents. Article searches were conducted through Google Scholar, ScienceDirect, and PubMed published in 2018 to 2022 with criteria of full text, open access and keywords such as ‘media AND prevention AND stunting AND effective AND teen’ found 16,508 articles which were then obtained based on the inclusion criteria 8 selected papers. This research describes 5 media interventions for adolescent stunting prevention, including audiovisual; Android applications, social media, leaflets, and booklets. Social media is the most influential media in preventing stunting in adolescents with an increase in the pre-test and post-test difference by TikTok (36.75%), Instagram (22.29%), Twitter (20.25%), Youtube (16.66%), and Facebook (12.61%). Audiovisual videos accompanied by explanations are the second medium that is effectively used, marked by an increase in knowledge from 50.9% to 76.6% compared to the use of videos without reasons. The media interventions have proven effective in increasing adolescents understanding of stunting prevention. Information dissemination to the public, especially youth, is expected to utilize digital media to increase adolescents’ knowledge of stunting prevention which is more effective and efficient.

show abstract

The Effectiveness of Audio-Visual Media in Social Marketing Campaigns

Cited by 4 publications

References 3 publications

Peculiarities of sensory marketing

Peculiarities of sensory marketing

Media Audiovisual Berbahasa Daerah Efektif Terhadap Peningkatan Pengetahuan Kelompok Generasi Z Di Desa Terap Kabupaten Mempawah

Effectiveness of Media-Based Health Education on Stunting Prevention in Adolescents: A Systematic Review

Contact Info

Product

Resources

About