The effectiveness of a technical skills development program in motivating Saudi women to start small projects

Abstract

The purpose of this study is to examine how effective a program is in improving technical skills, particularly in graphic design, for Saudi women who are interested in starting small businesses. An observation card was utilized and given to a group of Saudi women involved in small ventures. The research found the average performance of women engaged in emerging small and medium-sized businesses in Saudi Arabia, both before and after using the observation card that focuses on technical and graphic design skills, aimed at encouraging Saudi women to initiate small businesses. Additionally, it highlighted a statistically significant relationship, with a significance level of (α ≤ 0.05), between the performance scores of these women on the observation card and their individual skill levels. The study suggests increasing support for small business sectors and recognizes graphic design companies as potential small businesses worthy of assistance.