The effectiveness and efficiency of using normative messages to reduce waste: A real world experiment

Salazar, Gabby; Alves, Vasco; Silva, Bruno; Giger, Jean‐Christophe; Veríssimo, Diogo

doi:10.1371/journal.pone.0261734

Cited by 9 publications

(7 citation statements)

References 50 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Waste reduction, excessive consumerism, and loss of resources due to excessive consumption are some key issues where society has unanimous expectations and wants people to respond on these issues (Woodson, 2013 ). Society expect everyone to contribute towards the betterment of the planet by reducing unessential consumption and using recycled products (Salazar et al, 2021 ). The pressure to conform to societal norms helps people to behave responsibly and adopt minimalism as mode of consumption (Pristl et al, 2021 ).…”

Section: Discussionmentioning

confidence: 99%

Goodbye materialism: exploring antecedents of minimalism and its impact on millennials well-being

Jain

Gupta

Verma

2023

Environ Dev Sustain

View full text Add to dashboard Cite

The purpose of the study is to explore the antecedents of minimalism and, further, to study the impact of minimalism on millennials’ well-being via a sense of fulfilment. To understand the origins of minimalism and its following effects on well-being, a theoretical framework is created. An online survey with a structured questionnaire was created to collect the necessary data from respondents. SMART PLS was used to analyse the suggested framework. This research establishes the mediating role of a sense of fulfilment in the interactions between minimalism and well-being and shows how environmental awareness, contemporary aesthetics, voluntary simplicity, normative influence, and resource sharing positively lead to minimalism. A minimalist lifestyle will help to preserve precious resources, reduce waste, and lower carbon emissions, all of which will have a significant positive influence on the environment. Additionally, clearing up clutter will give them more room and time, which will improve their well-being because they will have more time for their family and interests. The study suggests a thorough model to comprehend the origins of minimalism. Additionally, it established a connection between well-being and minimalism.

show abstract

Section: Discussionmentioning

confidence: 99%

Goodbye materialism: exploring antecedents of minimalism and its impact on millennials well-being

Jain

Gupta

Verma

2023

Environ Dev Sustain

View full text Add to dashboard Cite

show abstract

“…This is known as the attitude-behaviour gap ( Aschemann-Witzel and Niebuhr Aagaard, 2014 ; Farjam et al, 2019 ). This can partly explain why a significant amount of studies and interventions (notably communication campaigns) have solely relied on majority normative influence to motivate pro-environmental behaviours ( Bergquist and Nilsson, 2016 ; Niemiec et al, 2020 ; Salazar et al, 2021 ). While this attitude-behaviour gap does effectively exist, it can be reduced by several means, notably by considering moderating variables ( Conner et al, 2002 ; Farjam et al, 2019 ).…”

Section: Discussionmentioning

confidence: 99%

Understanding individual and collective response to climate change: The role of a self-other mismatch

et al. 2022

View full text Add to dashboard Cite

Several scientists have shown the importance of mitigating global warming and have highlighted a need for major social change, particularly when it comes to meat consumption and collective engagement. In the present study (N = 486), we conducted a cross-sectional study to test the mismatch model, which aims at explaining what motivates individuals to participate in normative change. This model stipulates that perceiving a self—other difference in pro-environmental attitudes is the starting point and can motivate people to have high pro-environmental intentions. This mismatch effect is explained by participants’ willingness to participate in normative and social change: people that perceive a gap between their personal attitude and the social norm should be more willing to participate in normative change. This should then motivate them to have high pro-environmental intentions on an individual and group level. The results confirm the hypothesized model on an individual and group level and explain how people can be motivated to participate in normative change. Implications of these findings and the need for further studies are discussed.

show abstract

“…Alternatively, academics and practitioners can co-author articles together on collaborationssee (Askelson et al, 2019;Bator et al, 2014Bator et al, , 2019Buerck et al, 2023;Mulally et al, 2020;Palmedo et al, 2022;Rubenstein et al, 2018;Salazar et al, 2018Salazar et al, , 2021 for several examples. This is currently happening in more general terms in Germany with 20% of Bridging the academic/ practitioner gap academics jointly publishing with practitioners (Lindgreen et al, 2021).…”

Section: Changing the Publishing Model And Diversifying Communicationsmentioning

confidence: 99%

Why can’t we be friends? Bridging the academic/practitioner gap in social marketing

Foote,

Sherring,

Rundle-Thiele

2023

JSOCM

View full text Add to dashboard Cite

Purpose In this paper we (a pracademic, a practitioner, and an academic) aim to explore the academic/practitioner gap in social marketing and offer recommendations to close it, while amplifying existing examples of best practice from within the field. We also propose a research agenda to spur dialog and guide further investigations in this area. Insights from prior research, coupled with the co-authors’ experience and observations, indicate that a disconnect does exist between academia and practice within social marketing, though it is admittedly and unsurprisingly not uniform across contexts and disciplinary areas. Given social marketing’s identity as a practice-oriented field, there are many existing examples of academic/practitioner collaboration and the successful linkage of theory and practice that deserve to be amplified. However, the challenges associated with the very different systems and structures affecting both worlds mean the disconnect is problematic enough to warrant systematic change to ensure the two worlds are more aligned. Design/methodology/approach This paper (a pracademic, a practitioner and an academic) explores the academic/practitioner gap in social marketing and offer recommendations to close it, while amplifying existing examples of best practice from within the field. The authors also propose a research agenda to spur dialog and guide further investigations in this area. Findings The authors suggest five key reasons that focus should be placed upon closing the academic/practitioner gap in social marketing: demonstrating societal value by contributing to practice; embedding and developing theories in practice; adding to the social marketing literature; contributing to social marketing teaching; and communicating the value and effectiveness of social marketing. To close the gap, the authors propose specific recommendations within four broad areas: marketing the academia and practitioner collaboration offer; building ongoing relationships; creating collaborative partnerships; and changing the publishing model ensuring communications are accessible to all. They also suggest ways for social marketing associations and peak bodies to play a role. Originality/value The concept of a disconnect between academia and practice is by no means new; it has been a pervasive issue across disciplines for decades. However, this issue has not been the subject of much discussion within the social marketing literature. Recommendations outlined in this paper serve as a starting point for discussion. The authors also acknowledge that due to long standing “bright spots” in the field, numerous examples currently exist. They place an emphasis upon highlighting these examples while illuminating a path forward.

show abstract

The effectiveness and efficiency of using normative messages to reduce waste: A real world experiment

Cited by 9 publications

References 50 publications

Goodbye materialism: exploring antecedents of minimalism and its impact on millennials well-being

Goodbye materialism: exploring antecedents of minimalism and its impact on millennials well-being

Understanding individual and collective response to climate change: The role of a self-other mismatch

Why can’t we be friends? Bridging the academic/practitioner gap in social marketing

Contact Info

Product

Resources

About