The Effective Type of Information Categorization in Online Curation Service Depending on Psychological Ownership

Abstract

With the development of the Internet, consumers can acquire a variety of information; however, as the amount of information continuously increases, it becomes difficult for consumers to make decisions. In this era of information overload, online curation services are emerging to help consumers choose the information they want. In these online services, information is grouped and classified according to certain criteria and presented to consumers. In this context, there are typical goal-derived and taxonomic categories in the method of structuring information. This study investigated the effect of category types on the categorization attitude of consumers according to their psychological ownership of online services. To this end, this study confirmed the interaction effect of category types (goal-derived vs. taxonomic) and the degree of psychological ownership (higher vs. lower). As a result, users with higher (as opposed to lower) psychological ownership of online curation services revealed a more effective attitude toward categorization in the goal-derived (as opposed to taxonomic) type. The results of this study suggest implications on how to structure information in consideration of the psychological state of consumers in an online context and are expected to be useful guidelines for practitioners such as service providers, marketers, and UX(User Experience)/UI(User Interface) designers.

Effective Strategies for Contents Recommendation Based on Psychological Ownership of over the Top Services in Cyberspace

“…The theoretical contributions of this study are as follows. The results of this study once again corroborated the broad findings of preceding research, namely that psychological ownership can develop even for online services, which are intangible targets [16,21,22]. As digitization progresses, the targets individuals own are becoming more and more intangible.…”

“…In particular, recent studies have investigated the role of psychological ownership in the digital world and verified that users experience psychological ownership of intangible targets such as online services and contents [11,[16][17][18][19]. Furthermore, recent studies have suggested that users' decisionmaking can vary depending on the degree of psychological ownership of online services, drawing attention to the role of psychological ownership in the online context [18,[20][21][22].…”

UGC Sharing Motives and Their Effects on UGC Sharing Intention from Quantitative and Qualitative Perspectives: Focusing on Content Creators in South Korea

“…The first is the expansion dimension of the variable. This study does not take into account individual propensity or ability, and if this part such as construal level [55], psychological ownership [56][57][58], knowledge level [59] or consumer profile [60] is added, much more sophisticated insights can be derived. The second is the diversification dimension of the methodology.…”

Consumer Adoption of Consumer-Created vs. Expert-Created Information: Moderating Role of Prior Product Attitude

“…For example, it is necessary to consider regulatory focus and construal level, which are informational variables that consumers continuously process and are currently being studied by scholars [35][36][37][38][39][40][41][42][43][44][45]. Additionally, depending on product characteristics (tangible vs. intangible, actual vs. virtual), the effects of ECI and CCI can be different [40][41][42]. Finally, it is possible to verify whether the results of this study are viewed as real data in real situations through studies supported by larger data [46][47][48][49].…”