The effective factors related with feelings, brand perception and purchase decision under a model

Sadeghi, Tooraj

doi:10.5897/ajbm11.1084

Cited by 4 publications

(4 citation statements)

References 6 publications

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“…During consumption, customers can feel the emotion value embodied by a restaurant brand, and these emotions can create value for the brand when they are in agreement with consumers’ pursuits. Emotion value has been found by Tooraj et al (2011) to be a leading factor in RI. Moreover, Boronczyk and Breuer (2020) suggest that practitioners should consider emotions associated with their brands because they comprise an important step in the process of forming RI.…”

Section: Literature Reviewmentioning

confidence: 99%

What makes consumers repeat consumption internet celebrity restaurant?

Tang

Xie

Sun

et al. 2023

IJCHM

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Purpose Given the growing preference for internet celebrity restaurants, it is crucial to explore how internet celebrity restaurants can maintain customer loyalty. Therefore, this study aims to examine the connections between brand cognition [emotion value, brand symbol (BS) and brand experience (BE)], brand resonance (BR) and revisit intention. Design/methodology/approach In this paper, the authors use a theoretical model to test the relationship between cognition and intention. A total of 366 volunteers were recruited to participate in this research. Hypothesis testing and a moderated mediation model were used to measure the results. Findings BR acts as a mediator in the interaction between emotion value, BS, experience and repurchase intention (RI). Surprisingly, the authors also discover that electronic word-of-mouth (e-WOM) acceptance negatively modifies the relationship between brand cognition and BR. Internet exposure (IE) helps consumers perceive BE and BSs more favorably. Practical implications Managers should be aware of how internet celebrity BR is built. Specifically, they can use cultural or emotional elements to maintain relationships with consumers. Furthermore, to lessen the negative consequences of e-WOM, managers should work to maintain positive WOM consistency. Originality/value The research advances our knowledge of RI in internet celebrity restaurants settings. This study pioneers an investigation of how brand cognition is related to RI through BR’s mediating effect. It enriches this research perspective of the emerging restaurant literature. By analyzing the boundary impact of internet transmission on resonance, it also advances the literature.

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Section: Literature Reviewmentioning

confidence: 99%

What makes consumers repeat consumption internet celebrity restaurant?

Tang

Xie

Sun

et al. 2023

IJCHM

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“…Moreover, sales promotion has found as a significant factor behind the purchase intention of fragrances in different research (Batu et al, 2020;Fadillah et al, 2022;Sadeghi, Tabrizi & Noroozi, 2011). Azizah & Purwanegara (2022) has considered online customer review as a factor behind the purchase intention of local perfume brands in Indonesia and found it significant.…”

Section: Literature Reviewmentioning

confidence: 99%

“…People of various ages, genders and cultural backgrounds today often utilize and view fragrances as a need (Aftel, 2004). Consumers found it more challenging to choose which fragrance to purchase as it transitioned from being an expensive commodity to a fashionable item (Sadeghi et al, 2011). Additionally, the concept of Ator (traditional, non-alcoholic perfumes) and its usage, particularly among males is highly widespread and even promoted in Muslim nations (Mohezar et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

Factors Contributing to the Purchase Intention of Halal Fragrances (Ator): A Study on Dhaka City

Jim,

Alam

2023

Global Management Journal for Academic & Corporate Studies

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Fragrance is identical to the cherry on the cake in personal grooming. The halal fragrance (Ator) has different acceptance among Muslim customers. Like many supplementary beauty products, the purchase intention for fragrance is also a complex one. To understand the drivers of the purchase intention of halal fragrance a structured survey questionnaire was formed and responses were collected from 500 respondents conveniently. Nine predictors including price, bottle design, brand, smell, personal care budget, advertisement, peer recommendation, sales promotion and online review are considered as the determinants through reviewing the past literature and hypotheses were developed as well. The Multiple Linear Regression analysis was used to test the hypotheses. The results found that price, smell, personal care budget and advertisement have significant associations with the purchase intention of halal fragrances (Ator). The study has also discussed the significance of this study’s findings aligning with prior literature and provided guidelines for practitioners. Finally, the limitations and future research opportunities have been discussed.

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“…Creating a brand has reached today as a result of the efforts of producers to separate their products from others for centuries [23]. For the last two decades, the brand concept has been among the most important assets of companies [21].…”

Section: Introductionmentioning

confidence: 99%

Analysis on Brand Preference and Loyalty of Physical Education and Sports Teachers

Orhan¹,

Kaplan²

2018

ujer

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The purpose of this study is to determine the factors affecting brand preference and loyalty of physical education and sports teachers and to analyse it according to the demographic characteristics. The research population is composed of 265 physical education teachers working in Elazığ province. The research sample is composed of 158 male and 39 female as a total of 197 voluntary physical education teachers working in Elazığ province in 2016-2017 academic year. As a data collection tool, Personal Information Form prepared by the researcher and Brand Preference and Loyalty Scale developed by Çifci were used. Mann Whitney U and Kruskal Wallis H tests among the statistical analyses were used and p<0.05 was accepted as the significance level. In conclusion, high preference of physical education teachers with an income level of 2001-2500 TL for branded product and the low level loyalty of physical education teachers with a bachelor degree for branded products were significant. It has been observed that the physical education teachers working as permanent teachers in public schools consider brand and quality equal and they attach importance to the quality in preferring branded products. It has been determined that the higher the demand for branded products is, the higher the income level becomes. The brands of Adidas, Nike and Hummel have been found to be preferred more.

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The effective factors related with feelings, brand perception and purchase decision under a model

Cited by 4 publications

References 6 publications

What makes consumers repeat consumption internet celebrity restaurant?

What makes consumers repeat consumption internet celebrity restaurant?

Factors Contributing to the Purchase Intention of Halal Fragrances (Ator): A Study on Dhaka City

Analysis on Brand Preference and Loyalty of Physical Education and Sports Teachers

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