The Effect of Word of Mouth Influence on Consumer Purchasing Decision
Ernita Dian Puspasari,
Dewi Rakhmawati,
Krisnawuri Handayani
Abstract:This research aims to recognize the effect on how Word of Mouth by direct communication as a marketing tool related to consumer purchasing decision at NdalemRatu Singosari, one of a historic themed restaurant. The samples of this study were taken from 30 customers at the diner. This research uses validity and reliability tests as the examine methods to a set of questionaires as research instrument, including hypothesis testing, T-test, and the coefficient of determination. The simple linear regression analysis… Show more
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