The Effect of Visual Product Aesthetics on Consumers’ Price Sensitivity

Mumcu, Yigit; Kimzan, Halil Semih

doi:10.1016/s2212-5671(15)00883-7

Cited by 51 publications

(38 citation statements)

References 26 publications

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“…Reference [17] is of the view that, aesthetics is a valuable element in the purchasing of items by customers. Aesthetically, the product serves as a decorative piece as championed by the African print and functionally, the product serves as Journal of Textile Science and Technology Figure 10.…”

Section: Results 1: Floor Lampshadementioning

confidence: 99%

Multifunctional Product Design Concept in Mixed-Media Textile Lampshades

Fobiri¹,

Ayesu²,

Howard³

et al. 2020

JTST

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Ghanaian society and the world at large have shown a strong interest in the use of lampshades with evidence from hotels and residential dwellings. Table-top Lampshades direct the rays of light to make sight easier for reading whereas bedside lampshades provide romantic illumination and beautification in bedrooms. This art studio research sought to examine lampshades on Ghanaian market; their qualities, significance, shortcomings, etc. as the basis to design and produce inventive lampshades for private and public use. The study was conducted at an art studio condition using Practice-based research design method. Findings show that lampshades serve functional and aesthetic significance in public dwellings and the hospitality industry. Nonetheless, available lampshades on the Ghanaian market lack the multifunctional property as well as a local touch which arguably makes them misfit in Ghanaian context in terms of usage. The innovative results of the studio-produced lampshades revealed the possibility of creating symbolic and multifunctional lampshades which suit specific space and tradition. The study recommends the adoption of such innovative design approach in the creation of interior design and decoration artefacts for residential and public edifices.

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Section: Results 1: Floor Lampshadementioning

confidence: 99%

Multifunctional Product Design Concept in Mixed-Media Textile Lampshades

Fobiri¹,

Ayesu²,

Howard³

et al. 2020

JTST

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“…The present study has reexamined the following studies conducted in national and international literature within the scope of TAM; consumer reactions to product design in general, the way that design elements affect consumer perceptions, the effect on price sensitivity, and the attitudes and behaviors of consumers (Creusen et al, 2010;Crilly et al, 2004;Mugge and Dahl, 2013;Mumcu and Kimzan, 2015;Mutlu and Er, 2003;Nanda et al, 2008;Radford and Bloch, 2011;Tzou and Lu, 2009). It is seen that the visual design of the product has an essential and significant role in successful marketing studies, and "design" is a tool to reach competitive strategies in the marketing literature (Mutlu and Er, 2003;Veryzer, 1993).…”

Section: Literature Review and Research Hypothesis Developmentmentioning

confidence: 99%

Consumer Reactions to Technological Attributes in Product Design: A Technology Acceptance Model Perspective

Şekerkaya¹,

Özkan²,

Köse³

et al. 2020

BU Journal

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This study aims firstly to determine the differences in effects between perceived usefulness and ease of use, attitude, and behavioral intention towards a product. The focus will be on the use of a technological attribute in product design in the frame of the technology acceptance model. Secondly, this study aims to examine whether or not these effects differ according to product type. Four different questionnaire forms were designed using the scenario technique and experimental design. The research data were collected from 504 people by a face-to-face survey method. The data were subjected to MANOVA and Multiple Group Structural Equation Modeling. As a result of this research, it was found that the effects among the variables within the technology acceptance model were significant. When the obtained model is evaluated according to the product design and product type, it is concluded that the model differs in the case of using a technological attribute in product design, but does not differ according to product type, and the model was valid for all product types.

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“…In the field of industrial design practice, the creative generation of product shape is considered both an element of innovation strategy and an effective tool to address competition [2]. The visual aesthetics of a product's shape enable companies to gain higher profits by making the product impressive, thus decreasing the level of its price sensitivity [3]. To diversify innovative solutions, it is better for design students to have a good command of product form, and innovative design courses are thus becoming more vital, with an increasing number of institutions are looking to provide such courses [4,5].…”

Section: Introductionmentioning

confidence: 99%

“…During the product design process, designers always attempt to create value for consumers by enhancing the visual aesthetics of products to make them more 'special' [3]. In the design communication framework, cognitive response to a product's form comprises aesthetic impression, semantic interpretation, and symbolic association [10].…”

Section: Introductionmentioning

confidence: 99%

“…This study is related to the education of aesthetic impression, which is defined as the sensation of attractiveness (or unattractiveness), and is related to the application of a visceral level of design [11] and intrinsic attractiveness [12]. When product shape is perceived as unique and prestigious, consumers tend to decrease their sensitivity to price and become willing to pay higher prices [3]. In automobiles, which are high-priced consumer durables [13], automotive exterior design (AED) always emphasizes the vehicle's attractive visual impression, more so than the designs of other consumer durables.…”

Section: Introductionmentioning

confidence: 99%

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Difference between Learning Basic Form Generation and Automotive Exterior Design

Cheng

Tseng

2019

Education Sciences

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This study explores the correlation between learning about basic form factors and learning automotive exterior design (AED) for the first time. To help beginner AED students learn smoothly, we developed modular courses and proposed to teach basic form generation. Six modular assignments were developed for the courses on Form Theory and Transportation Design, and 22 and 20 students, respectively, completed all the assignments of each course. All students were guided to become familiar with the five form factors: proportion, contour, volume, surface, and detail. According to the student self-assessments and responses for the Form Theory course, students gained a statistically equivalent learning experience of form factors from the four assignments; however, they gained significantly different levels of understanding and confidence. There was also a significant difference in understanding form factors during AED clay modeling. Further, students considered that the last two assignments in the Form Theory course had a significantly stronger relationship with learning AED than the first two assignments did. These findings are conducive to ensuring improvements in the modular courses to help future students begin learning AED.

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The Effect of Visual Product Aesthetics on Consumers’ Price Sensitivity

Cited by 51 publications

References 26 publications

Multifunctional Product Design Concept in Mixed-Media Textile Lampshades

Multifunctional Product Design Concept in Mixed-Media Textile Lampshades

Consumer Reactions to Technological Attributes in Product Design: A Technology Acceptance Model Perspective

Difference between Learning Basic Form Generation and Automotive Exterior Design

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