The effect of varying educational intervention on consumers’ understanding and attitude toward sustainability and process-related labels found on chicken meat products

Samant, Shilpa S.; Crandall, Philip G.; Seo, Han‐Seok

doi:10.1016/j.foodqual.2015.09.005

Cited by 16 publications

(12 citation statements)

References 42 publications

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“…These results suggest that providing education intervention alone is effective enough to improve consumer understanding of labeling products with sodium reduction. Other studies also have shown that the effects of passive and AL did not differ, as well as the aggressive and soft approach (Michel, Cater, & Varela, 2009;Samant et al, 2016).…”

Section: Discussionmentioning

confidence: 83%

“…The educational approaches were through AL (discussing the label and the flyer with other participants), PL (reading a flyer and label alone), and passive learning with an authoritative effect (attending a lecture about the label and flyer), and were conducted as described by Samant et al (). Each approach was conducted in a soft or aggressive approach.…”

Section: Methodsmentioning

confidence: 99%

“…The order of options for each question was changed randomly again. After the educational intervention, questions were introduced to measure the efficiency of educational intervention in the perception and behavior of volunteers (Samant et al, ).…”

Section: Methodsmentioning

confidence: 99%

See 2 more Smart Citations

The impact of varying educational intervention on consumer understanding and attitude toward reducing sodium in food: Implications for marketing strategies

Gonçalves

Carneiro

Rocha

et al. 2019

Journal of Sensory Studies

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The objective of this study was to compare the effectiveness of different forms of educational intervention (active learning, passive learning, and passive learning with an authoritative effect) and the way it is presented (soft or aggressive), to improve the knowledge of consumers regarding sodium and also sodium‐reduced product labels. The different educational interventions were used to provide information about sodium chloride, its importance in the body, and the label of the product with reduced sodium content. The research questionnaire was designed to determine the effect of different educational approaches. The educational interventions were equally efficient for the participant understanding of the questions about sodium and label. For questions, which refer to participant behavior and intention to buy, the educational intervention, passive learning was slightly (p ≤ .05) better than the others. The aggressive approach proved to be more efficient compared to the soft approach as the approach technique for educational intervention. The use of shocking information, such as the mortality rate, is an important tool to influence consumers to change their behavior. Practical Applications This research provides unprecedented information for the scientific community and the food industry. It expands the knowledge about the effectiveness of educational interventions (active learning, passive learning, and passive learning with authoritarian effect), which plays an effective role in improving consumer understanding of the damages caused by excessive sodium intake. The results of this can be study used to define media plans in order to achieve the consumption and consequently guide the consumer to consume less sodium.

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Section: Discussionmentioning

confidence: 83%

Section: Methodsmentioning

confidence: 99%

See 1 more Smart Citation

The impact of varying educational intervention on consumer understanding and attitude toward reducing sodium in food: Implications for marketing strategies

Gonçalves

Carneiro

Rocha

et al. 2019

Journal of Sensory Studies

View full text Add to dashboard Cite

show abstract

“…Intentions have been found to be a direct predictor of behaviors such as buying sustainable products [42][43][44] or the consumption of seafood [45][46][47]. Intending to consume seafood sustainably is likely to increase the chances of this behavior to be performed.…”

Section: Motivational Variablesmentioning

confidence: 99%

“…Consumer trust is crucial if they are to rely on this kind of information [44,[62][63][64][65][66][67]. Hence, the widespread consumer scepticism towards sustainability claims is a problem for the general adoption and diffusion of sustainability labels [35,68,69].…”

Section: Motivational Variablesmentioning

confidence: 99%

Sustainable Seafood Consumption in Action: Relevant Behaviors and their Predictors

2017

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Within the discussion around sustainable diets, seafood consumption is still a relatively neglected field. This article discusses relevant behaviours consumers can perform to consume seafood sustainably. The predictive power of intention, descriptive social norms, trust, awareness and pro-environmental attitudes are theoretically discussed and statistically tested across two studies in regards to (a) using sustainable seafood labels, and (b) using sustainable seafood guides. Data analysis (N 1 = 309, N 2 = 881 Norwegian adults) shows that intentions, social norms and trust predict seafood label use across studies. The variables predicting seafood guide use are less stable which might be due to this behaviour being performed by a very small fraction of consumers only. Causal relationships have been identified in study 2 by applying cross-lagged panel analyses between intentions, trust and social norms and seafood label use. Further causal relationships were found between intentions, trust and awareness and seafood guide use. A bidirectional relationship was confirmed between descriptive social norms and seafood guide use. Potential strategies to promote seafood label-and seafood guide use, are discussed based on these results.

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Effects of environmental and nutritional labels on the dietary choices of consumers: Evidence from China

Sun,

Wang,

et al. 2024

Environmental Impact Assessment Review

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The effect of varying educational intervention on consumers’ understanding and attitude toward sustainability and process-related labels found on chicken meat products

Cited by 16 publications

References 42 publications

The impact of varying educational intervention on consumer understanding and attitude toward reducing sodium in food: Implications for marketing strategies

The impact of varying educational intervention on consumer understanding and attitude toward reducing sodium in food: Implications for marketing strategies

Sustainable Seafood Consumption in Action: Relevant Behaviors and their Predictors

Effects of environmental and nutritional labels on the dietary choices of consumers: Evidence from China

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