The effect of uniqueness and student's experience in improving university image: Empirical study at private universities in Indonesia

Ramdan, Asep Muhamad; Rahayua, A.; Wibowoa, L.; Dirgantaria, P.

doi:10.5267/j.msl.2020.9.034

Cited by 13 publications

(13 citation statements)

References 1 publication

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“…Additionally, Harun (2021) found that university physical facilities played a role in student engagement. Ramdan et al (2021) discovered that student experience, encompassing registration services, academic services, student care, campus competence, and the university's supporting environment, significantly influenced student engagement.…”

Section: University Image and Student Engagementmentioning

confidence: 99%

Green-Smart University Campuses: The Mediating Role of Student Engagement in Enhancing Corporate Image

Al-Dmour

2023

SAGE Open

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This study investigates the motivating factors influencing university students’ participation in the Green-Smart Campus initiative. The model examines variables from the student’s perspective, with a green-smart campus as the exogenous variable, encompassing energy efficiency sustainable buildings, sustainable transportation, waste management, and water management. Data was collected via an online questionnaire from 1,000 participants, undergraduate and graduate students at the University of Jordan, using random sampling. After excluding 56 incomplete responses, regression analysis was conducted on 745 valid responses to explore the relationships between variables. The research reveals a significant positive impact of the Green-Smart Campus initiative on student engagement and the university’s corporate image. Institutions promoting green practices, like recycling programs and eco-friendly transportation options, experienced higher student engagement levels. Engaged students felt connected to the institution and actively participated in sustainability-related activities, enhancing the university’s corporate image. Student engagement was found to mediate the relationship between the Green-Smart Campus initiative and the university’s corporate image. Engaged students played a crucial role in translating sustainability initiatives into an enhanced institutional reputation by sharing positive experiences and advocating for the institution.

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Section: University Image and Student Engagementmentioning

confidence: 99%

Green-Smart University Campuses: The Mediating Role of Student Engagement in Enhancing Corporate Image

Al-Dmour

2023

SAGE Open

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“…Dan efektivitas iklan yang dilakukan dengan promosi melalui youtube maka akan timbulnya minat beli konsumen dan dapat menarik konsumen sehingga timbulnya kembali kenaikan penjualan, karena pada minat beli dalam sifat konsumen apabila konsumen merasa produk itu cocok maka konsumen tersebut akan mereferensikan produk tersebut kepada konsumen lain apabila merasa produk yang dipakai cocok. Pengalaman pelanggan yang positif dapat memperoleh juga membantu pelanggan lain untuk membedakan pengalaman, jika suatu produk tidak dikelola dengan baik pengalaman pelanggan tersebut akan menimbulkan persepsi yang negatif (Ramdan et al, 2021) Dengan adanya latar belakang dalam penelitian ini maka pada kesadaran halal, efektivitas iklan, dan minat beli bertujuan untuk mengetahui bagaimana kesadaran halal, efektivitas iklan, dapat mempengaruhi minat beli. Sehingga tujuan penelitian ini untuk mengukur peran kesadaran halal dan efektivitas iklan terhadap minat beli konsumen.…”

Section: Nounclassified

Peran Kesadaran Halal dan Efektivitas Iklan Youtube Terhadap Minat Pembelian Kosmetik Sariayu

Santika

Ramdan

Danial

2021

Ekuitas

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This study aims to determine the effect of halal awareness and advertising effectiveness on purchase intention. The data analysis technique used is multiple linear regression analysis and non-prbability sampling techniques. Data collection was done by distributing questionnaires using google form to 103 respondents in Sukabumi and data process using IBM SPSS software version 24. The simultaneously and partially halal awareness and advertising effectiveness on purchase intentions had a significant and positive effect on purchase intentions. The results of the F test, namely the value of Fcount 75,727 > 3,08 shows that Fcount is greater than Ftable and the results of the correlation in this study have a very strong value, namely 0,776 it can show that from each variable there is an influence between the halal awareness variable and the effectiveness of advertising on buying interest. The results of the t-test, which is 6.908 > 1.983, show that Tcount is greater than Ttable, so it can be concluded that the halal awareness and advertising effectiveness variables have a significant influence on buying interest.

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“…Lisnawati 1 , Asep Muhamad Ramdan 2 , Dicky Jhoansyah 3 Rahayu, Wibowo, et al, 2020). a positive brand image can not only easily compete in the market, but can be an added value that can increase profits for each of these companies.…”

Section: Analysis Of Brand Image and Online Consumer Reviews On Consu...mentioning

confidence: 99%

Analysis of Brand Image and Online Consumer Reviews on Consumer Loyalty

Lisnawati

Ramdan

Jhoansyah

2021

e-mabis: j.econ.manaj.bus

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This study aims to determine the effect of the brand image variable (X1) and online consumer review on consumer loyalty (Y). The method used in this research is descriptive and associative methods using a quantitative approach, the sample used is 150 respondents to consumers of Nature Republic Aloe Vera 92% Soothing Gel in Sukabumi City which are distributed using googlefrom, and using probability sampling techniques using probability sampling. random sampling. The data analysis technique used is the multiple linear analysis technique, the T test and the F test. The results of this study indicate that the brand image variable (X1) has a positive and significant effect on the consumer loyalty variable (Y) and the online consumer review variable (X2) also has a positive and significant effect on the consumer loyalty variable (Y). The coefficient of determination test results showed a value of 0.516 which can be interpreted as the percentage of variables X1 and X2 which have a value of 51.6% and the remaining 48.4% which is influenced by other factors not examined in this study.

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The effect of uniqueness and student's experience in improving university image: Empirical study at private universities in Indonesia

Cited by 13 publications

References 1 publication

Green-Smart University Campuses: The Mediating Role of Student Engagement in Enhancing Corporate Image

Green-Smart University Campuses: The Mediating Role of Student Engagement in Enhancing Corporate Image

Peran Kesadaran Halal dan Efektivitas Iklan Youtube Terhadap Minat Pembelian Kosmetik Sariayu

Analysis of Brand Image and Online Consumer Reviews on Consumer Loyalty

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