The effect of the wine tourism experience

Gómez-Carmona, Diego; Paramio, Alberto; Montes, Serafín Jesús Cruces; Dueñas, Pedro Pablo Marín; Montero, Alexander Aguirre; Moreno, Antonio Francisco Romero

doi:10.1016/j.jdmm.2023.100793

Cited by 5 publications

(2 citation statements)

References 65 publications

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“…Furthermore, the validation of a new measurement instrument reinforces the university–business relationship, considering that higher education institutions play an important role in economic development and the creation of new products and services (Paranhos and Perin, 2018). According to Gómez-Carmona et al (2023), the wine tourism experience is a construct of special relevance to marketing scholars. For instance, the report prepared by Hughes et al (2022) concluded that the use of scientific publications is the most common commercialization–interaction between universities and companies.…”

Section: Discussionmentioning

confidence: 99%

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Wine experience scale: validating the behavior and motivations of Spanish wine tourists

Margaça,

Calderon-Monge,

Sánchez Garcia

2023

IJWBR

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Purpose Understanding the role of emotion, landscape, involvement and storytelling related to wine is the basis for understanding the wine tourist experience. The purpose of this study is to analyze the validity and reliability of the wine experience scale in Spain. Design/methodology/approach The scale validation comprised translation, cultural adaptation and validity, in which 250 wine tourists (45.6% male and 54.4% female) from 17 Spanish wineries participated. Data was collected on different days during three consecutive months. To carry out the analyses, IBM SPSS and JASP software were used. Findings The statistical procedures used allowed the verification of psychometric properties as well as adjustment indices and reliability measures. The analyses carried out retained 16 items and ensured grouping into four factors: wine storytelling, wine involvement, winescape and wine tasting excitement. Originality/value By providing this instrument, it will be possible to create a promising path of commercial knowledge. Its application will contribute to establishing a more accurate profile of wine tourists and, simultaneously, to adapting a sustainable tourist offer.

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Section: Discussionmentioning

confidence: 99%

“…Yet, during the experience itself, several activities are carried out (e.g. of an educational nature, a visit to the vineyard and tasting), which allow the tourist to “escape from reality” and conditionate their attitude (Lee et al , 2017) and purchase behavior (Gómez-Carmona et al , 2023).…”

Section: Introductionmentioning

confidence: 99%

Wine experience scale: validating the behavior and motivations of Spanish wine tourists

Margaça,

Calderon-Monge,

Sánchez Garcia

2023

IJWBR

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Wine Tourism: A Complex Tangible, Intangible and Experiential Marketing Matrix

Vrasida

2024

Strategic Innovative Marketing and Tourism

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During the past decades, wine has been highly associated with tourism, as part of a fine dining and hospitality experience but also in the production phase and the wineries. Wine can present the link between agritourism referring to the actual cultivation process of grapes, to traditional productive activities in the wine production phase, to luxury and fine dining in the consumption phase. Food and wine production are closely linked to the culture and traditions of a particular local context and are the result of a know-how that has been developed locally and passed down over time. Wine is the product that allows for the strongest links and ties with the food and territory of origin. This is evident not only in terms of geography, but also includes the historical and cultural aspects, even aspects of the local climate. Realizing the multiple benefits that can be achieved via such linkages, many wine regions worldwide have encouraged the creation of synergies between the wine and the tourism industry. This mutual cooperation falls under a complex leisure experience comprising of tangible, intangible and experiential elements. The aim of this study is to identify the importance and the level of participation of tangible, intangible and experiential elements in the marketing of wine tourism experiences and the role of wine tourism for its wider region.

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Wine Tourism Experience: A Service Ecosystem Perspective

Chalkidou,

Skourtis

2024

Recent Advancements in Tourism Business, Technology and Social Sciences

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The effect of the wine tourism experience

Cited by 5 publications

References 65 publications

Wine experience scale: validating the behavior and motivations of Spanish wine tourists

Wine experience scale: validating the behavior and motivations of Spanish wine tourists

Wine Tourism: A Complex Tangible, Intangible and Experiential Marketing Matrix

Wine Tourism Experience: A Service Ecosystem Perspective

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