The effect of the quality-oriented production approach on the delivery of prefabricated homes in Japan

Noguchi, Masa

doi:10.1023/b:joho.0000005759.07212.00

Cited by 61 publications

(39 citation statements)

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“…One of the most cited authors in the field, Ph.D. Masa Noguchi [26], highlights the importance of Mass Customisation in the industrialized housing as a marketing strategy to solve customer dissatisfaction inside the Asian real estate market. Noguchi focuses on resolving the customer dissatisfaction through various customisation options.…”

Section: The State Of the Art In Mass Customisation Applied To Constrmentioning

confidence: 99%

A Construction Management Framework for Mass Customisation in Traditional Construction

et al. 2015

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A Mass Customisation model is discussed as a competitive positioning strategy in the marketplace adding value to the customer's end-use. It includes the user as part of the construction process responding to the customer's demands and wishes. To the present day, almost all proposals for Mass Customisation have been focused on the design phase and single family houses. The reality is that the processes carried out in the work execution are so inefficient that the costs of the Mass Customisation models are assumed by the customer and they do not offer solutions that support the change management. Furthermore, this inefficiency often makes Mass Customisation unfeasible in terms of deadlines and site management. Therefore, the present proposal focuses on achieving the paradigm of Mass Customisation in the traditional residential construction complementary to the existing proposals in the design phase. All this through the proposal of a framework for the integral management in the work execution, which will address change management introduced by the users offering an efficient and productive model that reduces costs in the process. This model will focus on the synergy between different strategies, techniques and technologies

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Section: The State Of the Art In Mass Customisation Applied To Constrmentioning

confidence: 99%

A Construction Management Framework for Mass Customisation in Traditional Construction

et al. 2015

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“…Consequently, dwellers are no longer satisfied with standardized houses, and there is a growing demand for housing products that are able to meet individual needs [1]. Indeed, previous studies on the housing market of different countries, such as Brazil [2,3], México [4], and U.K. [5], indicate that standard products often lead to dwellers dissatisfaction.…”

Section: Introductionmentioning

confidence: 99%

A Method for Proposing Valued-Adding Attributes in Customized Housing

et al. 2014

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Abstract:In most emerging economies, there has been many incentives and high availability of funding for low-cost housing projects. This has encouraged product standardization and the application of mass production ideas, based on the assumption that this is the most effective strategy for reducing costs. However, the delivery of highly standardized housing units to customers with different needs, without considering their lifestyle and perception of value, often results in inadequate products. Mass customization has been pointed out as an effective strategy to improve value generation in low-cost housing projects, and to avoid waste caused by renovations done in dwellings soon after occupancy. However, one of the main challenges for the implementation of mass customization is the definition of a set of relevant options based on users' perceived value. The aim of this paper is to propose a method for defining value adding attributes in customized housing projects, which can support decision-making in product development. The means-end chain theory was used as theoretical framework to connect product attributes and costumers' values, through the application of the laddering technique. The method was tested in two house-building projects delivered by a company from Brazil. The OPEN ACCESSSustainability 2014, 6 9245 main contribution of this method is to indicate the customization units that are most important for users along with the explanation of why those units are the most relevant ones.

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“…Mass customisation (MC) is commonly defined as the delivery of products offering variety that is based on individuality and thus help fulfil customers' requirements, at scale economies that enables prices comparable to standard products (Barlow, 1999;Noguchi, 2003;Pine II, 1999;Zipkin, 2001). Noguchi (2003) even suggested that even at a higher price, Mass Customised Housing (MCH) still garnered support from house buyers due to high quality offered.…”

Section: A Primer On Mass Customised Housing (Mch)mentioning

confidence: 99%

“…With many economies having acknowledged the many benefits carried by MCH, the question for countries that have yet to offer MCH is no longer if MCH is going to be introduced, but when and to what extent will MCH be implemented. e-issn: 2229-8568 2229-8568 e-issn: 2229-8568 MCH can be considered a recent concept in house building as evidenced by the promulgation of MCH research (see among others Andújar-Montoya et al, 2015;Duarte, 2005;Gao, 2014;Noguchi, 2003;Noguchi & Hadjri, 2009;Schoenwitz et al, 2012;Shin et al, 2008). With costs being the main concern for developers, it is important for MCH to be technically and economically viable.…”

Section: Introductionmentioning

confidence: 99%

Local Building Regulators’ Institutionalised Behaviour Towards Mass Customised Housing (MCH)

Hamzah

Mislam

2017

IJPS

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Mass Customised Housing (MCH) is an innovation in house production that could potentially transform developers' business models due to its buyer-friendly template by offering customised houses that can fulfil part or most of buyer's housing requirements at reasonable prices, thus securing customer loyalty and market share in the long run. Thus far, the body of literature on MCH only focuses either on the technical or the financial side of MCH implementation, with a discernible lacuna in the regulatory response. A broad institutional approach frames this study whereby a questionnaire survey with close and open ended questions was conducted on local building regulators to examine their attitude towards MCH and to explore potential issues pertaining to MCH implementation. A total of 133 questionnaires were sent to building regulators in Peninsular Malaysia, with a response rate of 28.6%. Quantitative data was analysed to yield descriptive statistics whilst qualitative data was analysed based on thematic analysis. Quantitative results showed a strong positive acceptance of MCH within the current regulatory environment, yet qualitative findings revealed respondents' concerns about stakeholders' disconnect, MCH's compatibility with the current system and development actors' actual motivations. Findings give an insight into the attitude of local building regulators in balancing their statutory roles with furthering developers' economic objectives and house buyers' social objectives.

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The effect of the quality-oriented production approach on the delivery of prefabricated homes in Japan

Cited by 61 publications

References 0 publications

A Construction Management Framework for Mass Customisation in Traditional Construction

A Construction Management Framework for Mass Customisation in Traditional Construction

A Method for Proposing Valued-Adding Attributes in Customized Housing

Local Building Regulators’ Institutionalised Behaviour Towards Mass Customised Housing (MCH)

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