The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency

Jaud, David A.; Melnyk, Valentyna

doi:10.1016/j.jretconser.2019.101964

Cited by 28 publications

(29 citation statements)

References 66 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Fluent messages have been proven to enhance positive thoughts or attitudes such as advertisement liking (Wheeler et al, 2005). The process of processing information can be enjoyable and has an affective component when people are exposed to easy‐to‐process stimuli (Jaud & Melnyk, 2020; Wu et al, 2016). This fact is consistent with the “hedonic fluency model” (Jaud & Melnyk, 2020; Winkielman & Cacioppo, 2001).…”

Section: Conceptual Background and Hypothesis Developmentmentioning

confidence: 99%

“…The process of processing information can be enjoyable and has an affective component when people are exposed to easy‐to‐process stimuli (Jaud & Melnyk, 2020; Wu et al, 2016). This fact is consistent with the “hedonic fluency model” (Jaud & Melnyk, 2020; Winkielman & Cacioppo, 2001). In line with this view, Johnson and Rosenbaum (2018) have noted that enjoyment is a product of engagement; there is a positive correlation between processing fluency and enjoyment.…”

Section: Conceptual Background and Hypothesis Developmentmentioning

confidence: 99%

“…Collectively, we believe that anthropomorphic messengers interact with shopping motivation to influence feelings of fluency and perceived enjoyment, in sequence, and hence consumer patience (Shaddy & Lee, 2020; Sundar & Noseworthy, 2016; Zhou et al, 2020). That is, when exciting versus sincere anthropomorphic messengers are congruent with consumers' hedonic versus utilitarian motivation, respectively, consumers will experience greater fluency, which will result in more enjoyable moments, and thus lead consumers to be more tolerant of waiting for webpages to be downloaded (Graf & Landwehr, 2017; Jaud & Melnyk, 2020). Therefore, we hypothesize the following.…”

Section: Conceptual Background and Hypothesis Developmentmentioning

confidence: 99%

See 2 more Smart Citations

Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience

Chen

Wei

Ran

et al. 2021

Psychology and Marketing

View full text Add to dashboard Cite

Consumers tend to be impatient during an online wait (e.g., waiting for webpages to download), which may decrease their satisfaction with online retailers. The current research addresses this important issue by identifying a simple and viable strategy to boost consumer patience: the presence of anthropomorphic cues on the download interface. In particular, we postulate a matching effect between anthropomorphic cues and shopping motivation on consumer patience, such that hedonic (vs. utilitarian) consumption benefits from exciting (vs. sincere) anthropomorphism, whereas utilitarian (vs. hedonic) consumption benefits from sincere (vs. exciting) anthropomorphism (Study 1). Notably, these effects are driven by a match between anthropomorphic cues and shopping motivation that creates perceptions of fluency, and the ensuing enjoyment experience yields enhanced patience (Study 2). In addition to having substantive theoretical implications for the anthropomorphism, patience, and persuasion literature, our findings offer novel insights regarding ways for marketers to effectively manage online wait.

show abstract

Section: Conceptual Background and Hypothesis Developmentmentioning

confidence: 99%

Section: Conceptual Background and Hypothesis Developmentmentioning

confidence: 99%

Section: Conceptual Background and Hypothesis Developmentmentioning

confidence: 99%

See 1 more Smart Citation

Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience

Chen

Wei

Ran

et al. 2021

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…All variables were measured on a 7-point Likert scale ranging from 1 to 7 [23]. The scores of multiple items were averaged to form a single measure.…”

Section: Data Collectionmentioning

confidence: 99%

The effect of location and type of nutrition content claims (NCCs) on healthy food purchase intentions: findings from an experimental study

Li¹,

Liu

Guo

2020

BMC Public Health

View full text Add to dashboard Cite

Background: Nutrition Content Claims (NCCs) are often used to enhance the appeal of healthy food products. Appropriate horizontal positioning of different NCCs in the consumer's visual field may help to improve the effect of the claims. This study examines the extent to which NCCs on food packaging are effective depending on where the claims are located on the packaging and the type of claims. Methods: Guided by the location effect, a 2 (claim type: benefit-seeking vs. risk-avoidance) × 2 (claim location: left vs. right) experiment is conducted to investigate the influence of NCCs located on the left side of the observer's visual field compared to claims on the right side of the observer's visual field on purchase intentions when the claim is either benefit-seeking or risk-avoidance. The study was conducted online. A total of 400 participants took part in the experiment. The study obtained valid data from 365 participants (44.11% males). Analyses examined the purchase intentions of food products with different claims located in different locations. Differences were tested using a general linear model, and a level of significance of 0.05 was used. Results: The authors find that respondents show higher purchase intentions toward foods with risk-avoidance NCCs located on the left and toward foods with benefit-seeking NCCs located on the right side of the package. Conclusions: The results provide implications and suggestions for improving healthy food packaging and marketing strategies and for public health policy.

show abstract

“…Specifically: Does music systematically change how consumers like what they see-that is, do they evaluate visually simple and complex images differently, depending on presence or absence of music? If this is the case, background music could have unexpected consequences that marketers need to consider in their actions.The marketing literature has a rich research tradition dealing with how consumers perceive and evaluate visual designs (Jaud & Melnyk, 2020;Orth & Crouch, 2014). However, this literature appears incomplete as it does not consider the role of auditory inputs, in particular the effect of music that is prevalent in retail settings.…”

mentioning

confidence: 99%

Effects of background music on evaluations of visual images

Klein

Melnyk

Völckner

2021

Psychology and Marketing

Self Cite

View full text Add to dashboard Cite

Consumers are increasingly exposed to simultaneous auditory and visual stimulation in retail environments. Consistently, there is rising practitioner interest in how to interact the visual appearance of products and packaging with music sounds. This study addresses the intriguing question whether music systematically changes how people like what they see. We propose a cross-modal homeostasis effect that explains how music changes the inverted-U relationship between the perceived complexity of visuals and how much people like them. We show that the presence of music (irrespective of its complexity) shifts the optimal level of visual complexity towards liking of relatively simple visuals. Thus, while the mere presence of music decreases consumers' liking of complex visuals, it increases their liking of simpler visuals. Given the omnipresence of background music across business environments, the results have important implications, as music can have unexpected cross-modal consequences for the evaluation of visuals.background music, cross-modal effects, multisensory experiences, sensory homeostasis, visual art, visual complexity, visual design, visual images | INTRODUCTIONConsumers shopping in a retail environment are bombarded with stimuli across all senses. For example, while using their eyes to visually inspect products, their ears may hear the background music that is playing in the store. In this article, we investigate the novel question how visual and auditory stimuli interact. Specifically: Does music systematically change how consumers like what they see-that is, do they evaluate visually simple and complex images differently, depending on presence or absence of music? If this is the case, background music could have unexpected consequences that marketers need to consider in their actions.The marketing literature has a rich research tradition dealing with how consumers perceive and evaluate visual designs (Jaud & Melnyk, 2020;Orth & Crouch, 2014). However, this literature appears incomplete as it does not consider the role of auditory inputs, in particular the effect of music that is prevalent in retail settings. This gap is especially timely, given the emergence of audio branding and rising practitioner interest in how to supplement the visual appearance of brand elements (e.g., logos) and products with music sounds (Hayzlett, 2014).Retailers and other service providers spend considerable amounts of money on background music (Mood 2017). Actually, 79% of small retailers believe that ceasing to play music would negatively impact their store's atmosphere (Musicworksforyou, 2017). Consistently, background music has been shown to enhance mood and store atmosphere, resulting in more time or money spent in the corresponding environment (Garlin & Owen, 2006;Spence et al., 2014). Further, music also impacts retrieval and enhances memory (Yalch, 1991), which in turn influence product choices (North & This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License,...

show abstract

The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency

Cited by 28 publications

References 66 publications

Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience

Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience

The effect of location and type of nutrition content claims (NCCs) on healthy food purchase intentions: findings from an experimental study

Effects of background music on evaluations of visual images

Contact Info

Product

Resources

About