“…A few studies use innovative sales as a proxy for innovation output (e.g. Cerulli and Potí, 2008;Hussinger, 2008;Aschhoff, 2009;Garcia and Mohnen, 2010;Schneider and Veugelers, 2010;Hewitt-Dundas and Roper;2010;Marzucchi, 2011;Herrera and Sánchez-Gonzáles, 2012), the introduction of product innovation (e.g. Hujer Like evaluations focused on input additionality, those investigating output additionality yield heterogeneous results (Merito et al, 2010; for review see Antonioli and Marzucchi, 2012;Cunningham et al, 2012).…”