“…As frequency is equal to the shear rate, apparent viscosity of the sample is very close to complex viscosity; under this circumstance, the empirical Cox-Merz rule can be used (Cox and Merz, 1958). Accordingly, the Cox-Merz rule has been applied for polymer solutions and food systems in previous studies (Da Silva and Rao, 1992;Tiziani and Vodovotz, 2005;Yasar et al, 2009;Yilmaz et al, 2011;Goksel et al, 2012;Toker et al, 2012b). On the other hand, the application of the empirical Cox-Merz rule to food products is difficult due to their complex structure; therefore, a modified Cox-Merz rule was applied in this study, by calculating a shift factor (Rao, 2005).…”