The Effect of Sport Involvement on Support for Mega Sport Events: Why Does It Matter

Abstract

For residents of a city that hosts a mega sport event, sport involvement can be associated with their perceptions of the impacts and quality of life (QoL) gained from that event. The attributes of mega sport events, with multiple sports in one competition, are linked with the level of residents’ sport involvement, specifically their interest in and identification with sports, which can foster more positive perceptions and enhance the anticipated QoL from the games. Despite the importance of sport involvement on the support for a mega sport event, most studies have mainly focused on how perceptions of the impact from the event influence support based on social exchange theory (SET). Hence, this study examined how sport involvement affected the relationships among impact perceptions, QoL, and support for the 2018 PyeongChang Winter Olympic Games. Structural equation modeling (SEM) was employed to examine the hypotheses in the proposed model, using a sample of 301 Korean residents. The results revealed that sport involvement had a positive effect on event impact perceptions and QoL, which, in turn, significantly influenced support for the Olympic Games in the pre-stage. The study suggests that sport involvement can leverage support for a mega sport event through the creation of positive perceptions of the impacts of the event.

Evaluation of the perceived social impacts of the Formula E Grand Prix of Santiago de Chile

“…Many contributions in this area have focused their interest on the impact of mega-sports events (Olympic Games and Football World Cups) (e.g., Chi, Ouyang and Xu, 2018;Kim and Kaplanidou, 2019;Koenigstorfer and Preuss, 2019). Nevertheless, the social impact of other major sporting events has also been analysed, such as the Tour de France (Balduck, Maes and Buelens, 2011), the FIBA World Cup Spain 2014 (González-García, Parra, Calabuig and Añó, 2016), the Perth America's Cup (Soutar and Mcleod, 1993) and Valencia's (Llopis and Gil, 2011;Parra, Añó, Calabuig and Ayora, 2016), America's Cup Soccer Chile 2015 (Parra, Alonso-Dos-Santos and Duclos, 2018a), the Barcelona World Race (Parra, Elasri, Triadó and Aparicio, 2016), the Australian Open tennis (Fredline, 2005), Kaohsiung World Games (Ma et al, 2013) and the Super Bowl (Kim and Walker, 2012;Lee and Krohn, 2013).…”

Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty

“…It is, therefore, particularly important that organizations within the non-profit sport sector-such as federations-demonstrate sustainability, safety, and integrity [1]. Sponsors at every level want to be sure they are not aligning themselves with organizations that present a reputational risk, and federations as non-profit sporting organizations need financial support from public and private institutions to organize sporting activities [2,3]. Today, if federations want to receive that support their activity must be sustainable.…”

Sociological Analysis of Chinese Sports Viewers with Differences in Social Capital

“…Reportedly, technical personnel rank second after service personnel, whereas Liu reported that management personnel ranked first through CGSS data, followed by secondary occupation personnel [13]. Of note, it is easy to see the effect of occupation on access to resources and that watching sports programs in action has almost no resource barriers [14].…”