The effect of social norms and product knowledge on purchase of organic cotton and fair-trade apparel

Han, Tae‐Im; Stoel, Leslie

doi:10.1080/20932685.2015.1131434

Cited by 44 publications

(52 citation statements)

References 37 publications

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“…The findings from this study were also similar to previous studies that examined determinants of ethical behaviors [24,47]. They found that injunctive norms had a stronger effect in triggering positive attitudes, whereas descriptive norms are more effective in motivating behavioral intentions.…”

Section: Discussionsupporting

confidence: 80%

“…Findings from apparel research that incorporates TPB have shown that attitude [24,27,28], injunctive (or subjective) norms [24,[27][28][29], and descriptive norms [24,29] have significant effects on American consumers' intentions to purchase green apparel. There are significantly less studies that examine consumers from other countries, however, one study found that the strongest predictor of intentions to purchase green apparel among Chinese consumers was attitude followed by PBC and injunctive norms [30].…”

Section: Theory Of Planned Behaviormentioning

confidence: 99%

“…When studying proenvironmental or green behaviors, the independent influence of injunctive and descriptive norms has been continuously supported including the examination of littering [19], energy conservation [22,23], purchase of organic and fair-trade apparel [24], participation in a hotel's environmental conservation program [25], and recycling behaviors [26].…”

Section: Theory Of Planned Behaviormentioning

confidence: 99%

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Determinants of Organic Cotton Apparel Purchase: A Comparison of Young Consumers in the U.S.A. and South Korea

Han

2018

Sustainability

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Abstract:The purpose of this research was to examine consumers from distinct cultural groups and identify similarities and differences in their green purchase behaviors. The sample consisted of consumers from the U.S.A. and South Korea and the theory of planned behavior was used as a theoretical framework to test the influence of diverse constructs on consumers' purchase intentions toward organic cotton apparel. For both countries, perceived behavioral control (PBC) and descriptive norms were strong predictors of purchase intentions and injunctive norms strongly influenced attitude formation. However, the study also found different results between the two groups. For example, while attitude was the strongest predictor of purchase intentions in the U.S.A. group (strength of influence on intentions: attitude > descriptive norms > PBC > injunctive norms), it had an insignificant effect in the South Korea group. For the South Korea group descriptive norms and PBC had strongest effects on consumers purchase intentions (strength of influence on intentions: descriptive norms = PBC > injunctive norms > attitude). South Koreans were more affected by the social pressure: their purchase intentions were strongly influenced by both injunctive norms and descriptive norms in contrast to the findings from American consumers. Injunctive norms were an insignificant predictor of purchase intentions in the U.S.A. group. This result is consistent with previous research that suggest conformity is a crucial factor for people belonging to a collectivistic culture. Exposure of others' purchasing behavior is particularly important in motivating consumers' buying in collectivistic culture. Marketers of organic cotton apparel may consider using diverse formats of media to display consumers' ethical buying behaviors or creating product design or packaging that can directly reveal the ethical features of the product to display greater exposure in the market.

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Section: Discussionsupporting

confidence: 80%

Section: Theory Of Planned Behaviormentioning

confidence: 99%

Section: Theory Of Planned Behaviormentioning

confidence: 99%

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Determinants of Organic Cotton Apparel Purchase: A Comparison of Young Consumers in the U.S.A. and South Korea

Han

2018

Sustainability

Self Cite

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“…For example, an empirical study conducted by Han and Stoel (2016) [12] found that in terms of searching for relevant information, the product knowledge of consumers has a significant and positive effect on their efforts.…”

Section: Relationship Between Product Knowledge and Purchase Intentionsmentioning

confidence: 99%

Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle

2017

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Abstract:In recent years, increasing concerns regarding the energy costs and environmental effects of urban motorcycle use have spurred the development of hydrogen-electric motorcycles in Taiwan. Although gasoline-powered motorcycles produce substantial amounts of exhaust and noise pollution, hydrogen-electric motorcycles are highly energy-efficient, relatively quiet, and produce zero emissions, features that suggest their great potential to reduce the problems currently associated with the use of motorcycles in city environments. This study identified the significant external variables that affect consumers' purchase intentions toward using hydrogen-electric motorcycles. A questionnaire method was employed with a total of 300 questionnaires distributed and 233 usable questionnaires returned, yielding a 78% overall response rate. Structural equation modeling (SEM) was applied to test the research hypothesis. The research concluded that (1) product knowledge positively influenced purchase intentions but negatively affected the perceived risk; (2) perceived quality via hydrogen-electric motorcycles positively influenced the perceived value but negatively affected the perceived risk; (3) perceived risk negatively affected the perceived value; and (4) the perceived value positively affected purchase intentions. This study can be used as a reference for motorcycle manufacturers when planning their marketing strategies.

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“…This research therefore includes, in addition to CoO, other variables involved in how consumers assess and choose luxury goods. Luxury branded products are perceived by consumers to be handmade or manufactured by artisans [25,26] using time honored traditions [27], and/or natural ingredients [28,29]. Luxury brands with a long standing culmination of history, traditional cultures, regions and beliefs can exude a distinct uniqueness and nostalgic impression that adds to its authenticity [27][28][29][30].…”

Section: Literature Reviewmentioning

confidence: 99%

Investigation the Effect of Country-of-Origin on Consumer Perception and Purchase Intention of Luxury Brands: Case Study - Luxury Branded of Switzer Watches

Abdolvand¹,

Forough²,

Targhi³

2017

J Account Mark

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The influence of Country-of-Origin (CoO) has been the focus on a lot of studies in international marketing fields. The concepts of consumer perception and purchase intention have a mutual relationship; assume importance in the study of country of origin effects. This research attempts to investigate the influence of country of origin towards consumer perception and purchase intention of luxury branded of Switzer watches in context of Iran. Finally regression analysis was used on data in order to test hypothesizes of study. The results strengthens our understanding of the CoO effect to consumer's purchasing intention specially when product's country of origin considering luxury brands. These results also contribute for a company that wishes to expand internationally in a geographic area and to the theoretical controversy concerning the importance of CoO in the consumer perception and purchasing intention on decision making process.Citation: Abdolvand MA, Forough A, Targhi ST (2017) Investigation the Effect of Country-of-Origin on Consumer Perception and Purchase Intention of Luxury Brands: Case Study -Luxury Branded of Switzer Watches. J Account Mark 6: 255.

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The effect of social norms and product knowledge on purchase of organic cotton and fair-trade apparel

Cited by 44 publications

References 37 publications

Determinants of Organic Cotton Apparel Purchase: A Comparison of Young Consumers in the U.S.A. and South Korea

Determinants of Organic Cotton Apparel Purchase: A Comparison of Young Consumers in the U.S.A. and South Korea

Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle

Investigation the Effect of Country-of-Origin on Consumer Perception and Purchase Intention of Luxury Brands: Case Study - Luxury Branded of Switzer Watches

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