“…Several studies have been conducted on creativity in recent times, focusing on some major predictors like technological development (World Economic Forum, 2018;Bonnardel & Zenasni, 2010;Gangadharbatla, 2010;Müller & Ulrich, 2013), competitive pressure (Meutia & Ismail, 2017), social capital (Paramitha & Indarti, 2014;Dehnavieh et al, 2010;Jamshidi & Kenarsari, 2015;Sözbilir, 2018), and personality traits (Prabhu et al, 2008;Abdullah et al, 2016). However, only a few of the studies related creativity to organisational efficiency.…”