The Effect of SNS Type and Characteristics of Restaurant Company on SNS Performance and Purchase Intension: The Moderating Effect of User Innovation

Cheol, Lim Hyun; 박연섭,

doi:10.32780/ktidoi.2018.43.3.185

tourismresearch

2018

DOI: 10.32780/ktidoi.2018.43.3.185

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The Effect of SNS Type and Characteristics of Restaurant Company on SNS Performance and Purchase Intension: The Moderating Effect of User Innovation

Lim Hyun Cheol¹,

박연섭 박연섭²

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The Effect of SNS Type and Characteristics of Restaurant Company on SNS Performance and Purchase Intension: The Moderating Effect of User Innovation

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References 15 publications

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