The Effect of Shopping Life Style and Positive Emotion on Buying Impulse (Case Study of the Palembang City Hypermarket)

Abstract

This study aims to determine: (1) the effect of Shopping Life Style on impulse buying on customersat Palembang City Hypermarket, (2) the effect of positive emotions on Impulse buying on customers atPalembang City Hypermarket, (3) the effect of Shopping Life Style and positive emotions impulse buying forcustomers at the Palembang City Hypermarket. This study uses primary data obtained by survey methods bydistributing questionnaires that have been tested for validity and reliability. The population in this studywere customers at the Palembang City Hypermarket. The sampling technique used purposive samplingmethod with a total sample of 150 people. The data analysis technique used is path analysis. ShoppingLifeStyle has a significant effect on the Hypermarket impulse buying in Palembang. Positive emotions have asignificant effect on Impulse Buying at Hypermarket consumers in Palembang.

Assessing the factors influencing clients’ impulsive information seeking behaviour in using information resources and services of the academic library

“…As such, the students' excitement, enjoyment, motivation, usefulness and generally their positive emotions about the library will not lead to a tendency towards the impulsive use of the academic library resources and services. The ineffectiveness of the positive emotion on the tendency towards impulsive use in this study was contrary to the findings of some previous studies (Park, Kim, and Forney 2006;Sharma, Sivakumaran and Marshall 2010;Imbayani and Novarini 2018;Ahmad et al 2019;Maulana, Mukhlis, and Novalia 2019).…”

“…In addition, the consumers' previous shopping experiences influence their emotions and are correlated with their impulsive behaviour motivation (Hausman 2000). Thus, emotions strongly stimulate impulsive behaviour (Park, Kim, and Forney 2006;Sharma, Sivakumaran, and Marshall 2010;Imbayani and Novarini 2018;Ahmad et al 2019;Maulana, Mukhlis, and Novalia 2019). As such, feeling positive about the library environment makes the library clients more willing and eventually makes them use the available resources and services impulsively…”

The Mediation Role of Shopping Lifestyle and Moderation Role of Payletter on the Impact of Hedonic Shopping Motivation on Implicit Buying

“…A person's lifestyle is influenced by impulsive purchases. This is consistent with the research conducted by Liantifa & Siswadhi, (2019); Maulana et al, (2019), Fardila et al (2023); Pratiwy & Siregar, (2022) which states that lifestyle shopping has a positive and significant influence on impulsive purchases. Supporting the role of shopping lifestyle, Lumintang (2012) stated that the higher a consumer's shopping style is hedonistic, the higher the rate of impulsive purchase of the person.…”

Determinan Pembelian Impulsif di Marketplace: Peran E-environment dan Efektivitas Iklan dan Shopping Enjoyment

“…Gairah belanja merupakan kombinasi kesenangan yang dapat meningkatkan kecenderungan pendekatan, pembelian yang tidak direncanakan dan nilai hedonicshopping (Mohan,Sivakumaran, &Sharma, 2013). Kenikmatan berbelanja berhubungan dengan respons emosional sementara seperti kepuasan dan kegembiraan dan dominasi (Maulana,& Novalia, 2019). Kegembiraan berbelanja dianggap sebagai dorongan besar yang memberikan daya tarik kunjungan konsumen ke pusat perbelanjaan.…”