The effect of shopping channel (online vs. offline) on message framing of naturalness
Chien Duong,
Billy Sung,
Sean Lee
et al.
Abstract:Naturalness is a significant driver of food‐related choices. However, there is scarce knowledge of how textual cues could be utilised to enhance the effectiveness of naturalness claims. Drawn from construal level theory, we attempted to examine how different methods of framing naturalness affect consumers in online vs. offline shopping contexts. Study 1 employed a 2 (abstract vs. concrete) × 2 (online vs. offline) experiment with 127 respondents and demonstrated that concrete framing heightens positive attitud… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.