The Effect of Service Quality on Customer Satisfaction in Makassar Jeans House Palu City

Abstract

The purpose of this study was conducted to determine the Effect of Service Quality on Customer Satisfaction at Makassar Jeans House in Palu City. The type of research used is quantitative research with a type of comparative causal research. The sample in this study amounted to 100 Makassar Jeans House customers in Palu City. This study uses a theory (Zeithaml, 1988) where there are 5 (five) indicators to measure service quality which includes Tangibles, Reliability, Responsiveness, Assurance, Empathy. The results of this study indicate that the influence of service quality on customer satisfaction has a strong relationship with a correlation coefficient of 0.766, the results of this study also indicate that service quality simultaneously affects customer satisfaction, based on the results of the determination coefficient of service quality affects customer satisfaction by 58.7%, while the remaining 41.3% is influenced by other variables outside of this study.

Pengaruh Service Quality (Kualitas Pelayanan) Terhadap Kepuasan Pelanggan Pengguna Jasa Servis Bengkel Faisal Kabupaten Gowa

“…Selanjutnya, menurut (Kotler & Armstrong, 2001) memahami kebutuhan, keinginan, dan permintaan pelanggan, maka akan memberikan masukan penting bagi perusahaan untuk merancang strategi pemasaran agar dapat menciptakan kepuasan bagi pelanggannya. Hal yang sama dikemukakan oleh Tjiptono (Alfajar et al, 2019) bahwa kualitas pelayanan dimulai dari apa yang dibutuhkan pelanggan dan diakhiri dengan kepuasan pelanggan, dalam hal ini dengan adanya kualitas pelayanan yang baik pada suatu perusahaan maka akan menciptakan kepuasan pada pelanggannya.…”