The Effect of Service Quality, Halal Tourism on Brand Image of Hotels in Padang

Abstract

Halal tourism is an emerging issue currently due to the increase of the Muslim tourists around the world. This research aims to investigate the relationship between halal tourism (Islamic facilities, Halal, general Islamic morality, and alcohol and gambling free) and service quality towards the hotel brand image in Padang. The population in this study were tourists who visited the city of Padang and stayed at the hotel. This study used 75 respondents as the samples. The analysis was carried out by using SPSS software. The findings show that halal tourism has a significant influence on brand image of hotels in Padang. Service quality is also a significant antecedent of Brand image. Furthermore, some limitations and further studies are discussed.

The Relationship Between Service Automation, Service Quality and Hotel Brand Image in Egypt's Hotel Chains: Guests' Perspective

“…Further, the current study agrees with Mandil (2016), Alharbi (2018), Irama and Abror (2019) in terms of its primary focus, which is the impact of service quality on hotel brand image.…”

“…Additionally, the findings of Minh et al (2015), Lee et al (2018), Alharbi (2018), Irama and Abror (2019), Surjaatmadja et al (2019) and Ali et al According to 's study from Bo and Gottfridsson (2021) and Kanyama et al (2022), the quality of service that a hotel brand provides significantly influences its image.…”

“…On the other hand, hotels that provide insufficient service quality may experience contentious issues such as negative customer feedback, which is often conveyed through online reviews (Akbaba, 2006 ;Dedeoğlu & Demirer, 2015). For this reason, hotel managers should be able to identify both tangible and intangible aspects that need to be improved if they are to enhance the satisfaction of their guests at all levels of service (Rauch et al, 2015 ;Alharbi, 2018) ; Irama & Abror, 2019 ;Dam & Dam, 2021).…”

Does Service Automation Affect Service Quality and Hotel Brand Image in Hotel Chains in Egypt: Managers' Point of View?

“…More above, the current study agrees with Mandil (2016), Alharbi (2018), Irama and Abror (2019) in terms of its primary focus, which is the impact of service quality on hotel brand image.…”

“…On the other hand, hotels that provide insufficient service quality may experience contentious issues such as negative customer feedback, which is often conveyed through online reviews (Akbaba, 2006 ;Dedeoğlu & Demirer, 2015). In order to improve the satisfaction of guests at all levels of service, hotel managers should be capable of identifying both tangible and intangible aspects that need to be improved (Rauch et al, 2015 ;Alharbi, 2018 ;Irama & Abror, 2019 ;Dam & Dam, 2021).…”