The effect of service innovation on customer behavioral intention in the Taiwanese insurance sector: the role of word of mouth and corporate social responsibility

Chang, Jui-I; Lee, Chen-Ying

doi:10.1108/jabs-06-2018-0168

Cited by 37 publications

(45 citation statements)

References 85 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…H1 has a path of -0.216 while H3 has 0.263 and H5 has the greatest contribution to the intention of use with 0.673. We can also verify that the greatest contribution to the intention to use is made by word of mouth [83].…”

Section: Discussionmentioning

confidence: 76%

Measuring Behavioural Intention through the Use of Greenwashing: A Study of the Mediating Effects and Variables Involved

et al. 2021

View full text Add to dashboard Cite

The work aims to achieve a better understanding of firms’ green strategy, and specifically, in the false green strategy called greenwashing, and the relationships between greenwashing (GW) and behaviour intention (BI), and how this relationship is affected by word of mouth (WOM) and corporative social responsability (CRS). A survey was conducted and 198 valid and complete online questionnaires were collected from users of urban mobility apps (Blablacar and Amovens) in Spain. The structural equation modeling technique partial least squares (PLS-SEM) was used to test the proposed research model and hypothesized relationships. The results of our study indicate that the direct relationship between GW and BI is not supported, although the indirect relationship through WOM and CRS is significant, so that both become mediating variables of the GW and BI relationship. The paper also analyzes the direct relationships between GW, CRS, WOM and BI, so that the direct effects GW and CRS; CRS and WOM; and WOM and BI are significant. This empirical study analyzes the effect of GW, which has not been studied much, especially in empirical research. The study analyzes several variable consequences of GW and analyzes mediating effects of CRS and WOM on the GW and BI relationship. The study also includes two behavioral indicators, WOM and BI, in a research model, and, additionally, the study demonstrates the relationship between GW and perceived CRS.

show abstract

Section: Discussionmentioning

confidence: 76%

Measuring Behavioural Intention through the Use of Greenwashing: A Study of the Mediating Effects and Variables Involved

et al. 2021

View full text Add to dashboard Cite

show abstract

“…Research on this subject, however, remains immature (Tajeddini et al, 2020;Ardito et al, 2017) and empirical studies focusing on this subject remain scarce (Bonfanti et al, 2018;Losey, 2012) in the government sector in particular (AlMarzouqi, 2019;Battistelli et al, 2014). Studies have stressed the need for such organizations to investigate this relationship (Stojcic et al, 2020;Carmeli and Schaubroeck, 2013), given the lack of academic attention (Chang and Lee, 2020) and the weak interest of government organizations in this subject (Carmeli and Schaubroeck, 2013). In addition, studies have suggested conducting research on service innovation in various countries and different service industries (Bonfanti et al, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Some writers approached it from the point of view of market development systems, while others addressed it from the perspective of resource growth and culture (Chang and Lee, 2020;Booyens and Rogerson, 2016). It was presented by some from positive and interactive perspectives (Akbari and Monzavi, 2015).…”

Section: Service Innovationmentioning

confidence: 99%

“…Many service organizations have recently focused on how to improve their employees' operation, enhance quality services, and increase their market share through encouraging initiatives and innovation activities (Alosani et al, 2020;Chen, 2018;Chen and Peng, 2017). One of the bases on which institutions depend is an investment in innovation because the demand for goods and services is constantly fluctuating and there are horizontal and vertical implications for organizations and changing the patterns of the target market and the economic situation of societies, so the economic returns of innovation exceed the fixed returns in traditional management (Chang and Lee, 2020;Stojcic et al, 2020). The research points out that there are some challenges facing these organizations in providing sufficient human capital that supports innovation activities (Nieves and Agustı, 2016), which negatively reflects the tendency of employees to innovate (Rodríguez-Pose et al, 2020;Waheed et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Exploring the Relationship Between Human Resources Management Practices in the Hospitality Sector and Service Innovation in Jordan: The Mediating Role of Human Capital

Mahmoud¹,

Al-Mkhadmeh²,

Alananzeh³

et al. 2021

GTG

View full text Add to dashboard Cite

This study is aimed to explore the relationship between Human Resources Management (HRM) and innovation in services and whether such a relationship is mediated by human capital. The data was gathered from the hospitality sector in Jordan. To evaluate the proposed hypotheses, Structural Equation Modeling (SEM) was used via partial modeling of least squares. The research findings provide clear evidence that the Service Innovation of Jordan's hospitality was positively influenced by HRM activities and human resources. The results show many practical and theoretical effects. Results will help the hospitality sector grow creativity in their services by HRM practices and establish proper use of human capital in their employees through innovation cults. This is one of the few studies that studied the relationship between HRM activities and the sufficient of human capital on hospitality in a developing country, Jordan.

show abstract

“…There are many studies in the field of life insurance; however, only few studies have been conducted so far in the field of life insurance pertaining to CSR. Through their paper in the context of the Taiwanese insurance business, Chang and Lee (2020) revealed that CSR has a moderating effect on the relationship between service innovation and behavioural intentions. Through their article, Lee et al (2017) reported that CSR has a significant positive effect on corporate reputation and customer loyalty in the non-life insurance business.…”

Section: Literature Reviewmentioning

confidence: 99%

Investigating CSR Practices of LIC of India During Pre- and Post-IRDAI’s Compliance, 2013

Uddin

2020

Asia-Pacific Journal of Management Research and Innovation

View full text Add to dashboard Cite

In modern times, corporate social responsibility (CSR) has become a focus of attention before organisations. The present study purports the critical evaluation of Life Insurance Corporation (LIC) of India pertaining to the CSR activities during the period under the study. The present study includes secondary data through annual reports of the LIC of India from 2010 to 2018. In order to test the hypotheses of the present study, the paired t-test has been applied. The findings of the study reveal that LIC of India has covered around 60 million lives and settled more than 150,000 claims under the group and social security schemes in the year 2017–2018, which is a milestone in the insurance arena. In the year 2017–2018, more than ₹400,000 million had been invested by LIC of India in the social sector, which is a strong indicator of interest of the organisation towards social responsibility. It is also evidenced through this study that there is no significant difference between pre- and post-IRDAI’s compliance, 2013 pertaining to CSR practices of LIC of India.

show abstract

The effect of service innovation on customer behavioral intention in the Taiwanese insurance sector: the role of word of mouth and corporate social responsibility

Cited by 37 publications

References 85 publications

Measuring Behavioural Intention through the Use of Greenwashing: A Study of the Mediating Effects and Variables Involved

Measuring Behavioural Intention through the Use of Greenwashing: A Study of the Mediating Effects and Variables Involved

Exploring the Relationship Between Human Resources Management Practices in the Hospitality Sector and Service Innovation in Jordan: The Mediating Role of Human Capital

Investigating CSR Practices of LIC of India During Pre- and Post-IRDAI’s Compliance, 2013

Contact Info

Product

Resources

About