The Effect of Selected Marketing Activities and Promotions on the Consumers Buying Behavior

Alhalalmeh, Mohammad Izzat; AL-khawaldah, Reyad Abdallah; Mohammad, Anber; Al-Quran, Ali Zkariya; Hijjawi, Ghufran Saed; Al‐Hawary, Sulieman Ibraheem Shelash

doi:10.3846/btp.2022.13929

Cited by 50 publications

(4 citation statements)

References 39 publications

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“…The results indicated that AVE was superior to MSV among all research constructs, as well as that the square root of AVE exceeded all correlation coefficients. According to these results, the measurement model was considered to have discriminant validity (Alhalalmeh et al, 2022;Franke&Sarstedt, 2019). Furthermore, the composite reliability was verified using McDonald's Omega coefficients that ranged within the domain (0.795-0.844).…”

Section: Confirmatory Factor Analysismentioning

confidence: 99%

The effect of digital supply chain on lean manufacturing: A structural equation modelling approach

Rahamneh¹,

Alrawashdeh²,

Bawaneh³

et al. 2023

10.5267/j.uscm

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This study aimed to test the impact of digital supply chains on lean manufacturing, the digital supply chain was a multidimensional measurement composed of seven dimensions: Digital performance management, digital information technology and digital manufacturing, digital human resources, digital suppliers, digital logistics and inventory and digital clients. The electronic industries companies were targeted to represent the research population and collect the primary necessary data. According to the research budget and time constraints, a convenience sampling method was implemented in the data collection process. Structural equation modeling (SEM) was applied to test the research hypotheses through AMOS software. The results indicated that most of the digital supply chain dimensions had a positive impact on lean manufacturing, except digital suppliers and digital clients, which had no effect on lean manufacturing. Findings from this research help organizational managers make multiple decisions related to investing and allocating resources to increase profit and reduce expenses along digital supply chains.

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Section: Confirmatory Factor Analysismentioning

confidence: 99%

The effect of digital supply chain on lean manufacturing: A structural equation modelling approach

Rahamneh¹,

Alrawashdeh²,

Bawaneh³

et al. 2023

10.5267/j.uscm

View full text Add to dashboard Cite

show abstract

“…Loyalty can be broadly defined as a positive feeling that a customer may exhibit toward a brand, service, or activity. It's more of a trait in the customer than something inherent in the brand (Alhalalmeh et al, 2022;Al-Hawary, 2013). Loyalty is defined by Jamil et al (2019) as a personal behavior that expresses the inclination towards a particular brand over another and the customer's intent to buy that brand again in the future.…”

Section: Brand Loyaltymentioning

confidence: 99%

Impact of social media marketing on brand loyalty in Saudi Arabia

Alanazi¹

2023

10.5267/j.ijdns

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The aim of the study is to explore the impact of Social Media Marketing on Brand Loyalty. It focused on customers of small and medium enterprises (SMEs) specializing in the fashion products retail in Saudi Arabia. An online instrument was created through Google Forms and published on social media of SMEs that trade in fashion. In total, (1692) responses were received. Structural equation modeling (SEM) was used to test hypotheses. The results of the research showed that all dimensions of social media marketing had a positive impact on brand loyalty. The highest impact was for social media word of mouth. The study recommends the issuance of more legal legislation to protect user privacy and prevent its penetration, in addition to enacting laws that punish bad use of networks, which increases customers' trust in these sites and motivates them to carry out many marketing campaigns.

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“…The aspect of green marketing has been recently studied in various studies. Nowadays, it is known as a major concept in organizations and various organizations are accepting and implementing green marketing and its relevant programs (Papadas, Avlonitis, & Carrigan, 2017;Alhalalmeh et al, 2022;Rosenbaum & Wong, 2015). The presence of green programs and initiatives has significantly helped in creating green products in different organizations that include automobiles, food, tourism, construction, and energy (Ali, 2020;Tariq et al, 2022;Al-Abbadi et al, 2022;Mohammad et al, 2022;Naidoo & Gasparatos, 2018;Pan et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

Green purchasing, environmental concern, and subjective knowledge in Saudi Arabia: The moderating effect of green skepticism

Saraireh¹

2023

10.5267/j.uscm

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The main objective of this research is to examine the effect of environmental concern, subjective environmental knowledge towards green purchasing intentions. Also, this study has examined the moderation role of green skepticism towards these relationships. The population of this research is consumers of green purchasing in Saudi Arabia’s manufacturing industry. The quantitative approach using convenience sampling has been used for data collection. The PLS-SEM using SmartPLS 3.2.8 was used. Environmental concern has a significantly positive effect on green purchasing intention while significantly negative effect on subjective environmental knowledge and lastly, subjective environmental knowledge has significantly positive effect on green purchasing intention. Furthermore, green skepticism does not moderate the effect of subjective environmental knowledge on green purchasing intention and the effect of environmental concern on subjective environmental knowledge; however, green skepticism significantly decreases the effect of environmental concern on green purchase intention. The managers are recommended to provide environmental programs towards consumers that can increase their environmental concerns and lead to gaining proper knowledge and awareness.

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The Effect of Selected Marketing Activities and Promotions on the Consumers Buying Behavior

Cited by 50 publications

References 39 publications

The effect of digital supply chain on lean manufacturing: A structural equation modelling approach

The effect of digital supply chain on lean manufacturing: A structural equation modelling approach

Impact of social media marketing on brand loyalty in Saudi Arabia

Green purchasing, environmental concern, and subjective knowledge in Saudi Arabia: The moderating effect of green skepticism

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