The Effect of Responses to User-Generated Content on Brand Equity in Social Media

Halim, Erwin; Fadhil, Narendra Ahmad; Putri, Nuril Kusumawardani Soeprapto; Sandy, Ignatius A.

doi:10.1109/icimtech55957.2022.9915215

2022 International Conference on Information Management and Technology (ICIMTech) 2022

DOI: 10.1109/icimtech55957.2022.9915215

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The Effect of Responses to User-Generated Content on Brand Equity in Social Media

Erwin Halim

Narendra Ahmad Fadhil

Nuril Kusumawardani Soeprapto Putri

et al.

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The Effect of Responses to User-Generated Content on Brand Equity in Social Media

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