The Effect of Religion on the Effectiveness of Ecological Advertising

Martínez‐Fiestas, Myriam; Casado‐Aranda, Luis‐Alberto; Alzamora-Ruiz, Jessica; Montoro-Ríos, Francisco

doi:10.1163/15685357-02303300

Cited by 3 publications

(4 citation statements)

References 75 publications

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“…Hence, understanding how messages can influence attitudes is essential to prompt environmentally responsible intentions. Besides, the findings from Martinez-Fiestas et al (2020) indicate that religious affiliation influences each message's degree of effectiveness.…”

Section: Religious Orientation and Attitude Toward Sustainable-related Behaviormentioning

confidence: 99%

“…There are increasing studies in religious and sustainable behavior in the last few years (Abdullah and Keshminder, 2020;Martinez-Fiestas et al, 2020;Suki and Suki, 2015). Hence, understanding how messages can influence attitudes is essential to prompt environmentally responsible intentions.…”

Section: Religious Orientation and Attitude Toward Sustainable-related Behaviormentioning

confidence: 99%

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Does religion make consumers more environmentally friendly?

Arli

Pentecost

Thaichon

2021

MIP

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PurposeDespite the importance of sustainability, some conservative religious groups do not believe and support climate change. There is a continuous debate on the role of religion on people’s attitudes toward the environment. Hence, the purpose of this paper is to (1) explore the impact of consumers’ religious orientation on motivation and commitment toward recycling; (2) examine the impact of economic motivation, commitment and love for nature toward intention to recycle; (3) investigate the mediating effect of motivation, commitment and love for nature on the relationship between consumer religiosity and their intention to recycle; and (4) examine the impact of consumers’ intention toward its subsequent behavior.Design/methodology/approachUsing convenience sampling methods, participants were recruited through an online survey platform (MTurk). The total completed respondents are 827 participants.FindingsThe results show consumers’ religiousness influence their motivation, commitment and love for nature. This study shows that consumers with high intrinsic and extrinsic religiousness are more likely to be motivated by economic motivation. Being religious does not make consumers more environmentally friendly.Research limitations/implicationsThis study did not separate religion and between religious and non-religious consumers. Each religion may perceive environments differently. Future research may investigate each religion separately.Originality/valueThis paper has several contributions: (1) it contributes to the debate on the impact of religiousness on consumers’ attitudes toward sustainable-related behavior such as recycling. Does it matter? (2) the results show the most effective way to increase people’s intention to recycle; and (3) the results of this study will have implications for government, religious institutions on how to increase positive attitude toward the environment especially among religious consumers.

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Section: Religious Orientation and Attitude Toward Sustainable-related Behaviormentioning

confidence: 99%

Section: Religious Orientation and Attitude Toward Sustainable-related Behaviormentioning

confidence: 99%

Does religion make consumers more environmentally friendly?

Arli

Pentecost

Thaichon

2021

MIP

View full text Add to dashboard Cite

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“…However, religious advertising for the environment is more appealing to religious consumers than to non-religious consumers (Angelidis & Ibrahim, 2004 ). Martinez-Fiestas ( 2020 ) found that atheist consumers were more likely to positively respond to ecological advertising with a ‘gain-framed message’ (i.e., a message that focuses on benefits), while Catholic consumers were more likely to respond to ecological advertising with a loss-framed message.…”

Section: Theoretical Framework and Hypothesis Developmentmentioning

confidence: 99%

“…Shen et al ( 2020 ) found that creative advertisements can attract viewers’ attention and increase the amount of attention directed toward a message. Moreover, Martinez-Fiestas et al ( 2020 ) found that religious affiliation influences the degree of effectiveness of the advertising message. We propose the following hypothesis:…”

Section: Theoretical Framework and Hypothesis Developmentmentioning

confidence: 99%

Who Cares More About the Environment, Those with an Intrinsic, an Extrinsic, a Quest, or an Atheistic Religious Orientation?: Investigating the Effect of Religious Ad Appeals on Attitudes Toward the Environment

2022

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There is a consensus among scientists that climate change is an existing, growing, and human-made threat to our planet. The topic is a divisive issue worldwide, including among people of faith. Little research has focused on the relationship between (non)religious belief and climate change. Hence, in Studies 1 and 2, the authors explore the impact of religious/non-religious orientations: intrinsic (religion as an end in itself), extrinsic (religion as a means to an end), quest (a journey toward religious understanding), and non-religious orientation (i.e., atheistic) on consumer attitudes toward the environment, focusing on recycling advertisements with (non)religious cues. Further, in Study 3, we examine the underlying causal mechanism of environmental identity and the moderating effect of political views on consumers’ lack of belief in climate change. The results show that religious people are less committed to the environment and climate change and that atheism positively affects recycling and climate change identity. The findings offer practical implications in that advertising campaigns need to be endorsed by religious leaders and channeled within the confines of the religious institutions they represent.

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Three decades of green advertising – a review of literature and bibliometric analysis

Agarwal¹,

Kumar

2020

BIJ

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PurposeThe purpose of this paper is to present an overview of the research which has been done during the past three decades on the topic of green advertising and identify gaps for future research.Design/methodology/approachThe methodology that has been adopted for analysis is two-pronged – the first being a literature review with tabulation of data using excel sheets and bar graphs and the second being a bibliometric review using the software VOSviewer. Both approaches analyze the number of citations, keywords, authors, journals and countries. A database of 113 articles from 1990 to 2020 is generated from Web of Science.FindingsMajor contributors to the topic of green advertising research have been identified. Thematic classification is created to understand the subtopics of green advertising. Under this classification, nine subtopics have been identified. Six core research gaps have been identified for future research in the area of green advertising.Practical implicationsThe study helps identify where green advertising research is being conducted, its growth potential and future prospects. This research work will enable the industry to gain new insights into this emerging field of green advertising for incorporating the same in their advertising campaigns in view of growing consumer concerns on environment.Originality/valueThe paper provides a comprehensive overview of the current status of research in green advertising. The paper is unique as it is the only review on the topic of green advertising. Given the increasing trend of going green among consumers, the paper adds tremendous value to the field of green advertising.

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The Effect of Religion on the Effectiveness of Ecological Advertising

Cited by 3 publications

References 75 publications

Does religion make consumers more environmentally friendly?

Does religion make consumers more environmentally friendly?

Who Cares More About the Environment, Those with an Intrinsic, an Extrinsic, a Quest, or an Atheistic Religious Orientation?: Investigating the Effect of Religious Ad Appeals on Attitudes Toward the Environment

Three decades of green advertising – a review of literature and bibliometric analysis

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