The Effect of Relationship Marketing on Long-Term Orientation to Strengthen the Competitiveness of One-Person Hair Shop: Mediating Effect of Customer Emotion Response
Abstract:This study aims to establish a plan to revitalize the management of one-person hair shops by systematically researching relationship marketing as a way to strengthen the competitiveness of one-person hair shops and presenting it as basic data for marketing. For this study, a survey was conducted focusing on residents of the Seoul metropolitan area who have experience using or are using a one-person hair shop. The survey was conducted for about a month from January 15, 2023 to February 20, 2023, and 288 copies … Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.