This article analyzes the effect that innovation with high social benefit has on financial performance, and to improve our understanding of this effect we extend our research by analyzing the effect of being an innovation leader has on financial performance. We intend to give insight about which innovation strategy impacts with more intensity on financial performance. To support this analysis we will make use of the resource-based view theory and the institutional theory. Our research used the panel data technique. The final sample contains 2025 observations for 418 firms. The results of this research demonstrate that there is a negative and significant effect between innovation with high social benefit and financial performance, highlighting the importance of the involvement of governmental and non-governmental institutions to create an incentive for firms to incur in innovative activities that produce social benefits.Keywords: corporate social responsibility; innovation with high social benefits; research and development; resource based view theory; institutional theory. which resource selection decisions are embedded and how this context might influence sustainable differences (Oliver, 1997;Ginsberg, 1994). According to Oliver (1997), in order to complement the RBV theory and analyze the social context of resources, it is necessary to include the institutional theory (DiMaggio and Powell, 1991;Scott, 1995), which examines the role of social influences and pressures for social conformity in determining organizations' decisions and actions.By implementing both the RBV theory and the institutional theory as the theoretical framework for this research, we intend to support the intentions of firms to participate in R&D activities, because firm's innovations (social or not) will produce a differentiation in the market, thus creating a competitive advantage that will generate above normal rates of return and furthermore can create legitimacy which leads to a good reputation.Our research used a panel data technique, which allowed us to control the risk of unobserved heterogeneity on the manager's conceptions of social responsibility and company strategy (Bouquet and Deutsch, 2008). Our main hypothesis tries to identify if innovation with high social benefit has a positive impact on the financial performance of firms, since firms seek to obtain benefits such as differentiation and higher sales from innovation. Some researchers like Lev, Redhakrishnan and Ciftci (2006) have stated that there is a clear difference in the performance of innovation followers and leaders, which are recognized as having excess returns, because of higher sales growth, and return on assets. Thus, we extend our research by focusing on the performance of innovation leaders, and expect that leaders will always have an above average performance when investing in innovation. This article contributes to the literature because we are studying the effect that innovation with high social benefit has on financial performance, which observes an...