The Effect of Promotions and Discount Offers on the Brand Image of Rinkadaily
Ainun AFIFAH,
Intan Widuri SAKTI
Abstract:This research aims to determine the effect of promotions and discount offers on the Rinkadaily brand image. The research method used is descriptive and verification, using a quantitative approach to explain the relationship between the investigated variables. This research used a sample of 97 respondents. Sampling used a non-probability sampling technique with a purposive sampling technique with the characteristics of respondents who had previously purchased Rinkadaily products and were willing to fill out the… Show more
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