The effect of promotional mix on hotel performance during the political crisis in the Middle East

Masa'deh, Ra’ed; Alananzeh, Omar; Tarhini, Ali; Algudah, Oroub

doi:10.1108/jhtt-02-2017-0010

Cited by 37 publications

(28 citation statements)

References 62 publications

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“…Leung and Lam [49] noticed that the hotel industry is not equipped with tools to deal with the crisis; therefore, managers play a key role. They are responsible for strategy, new procedures and guidelines for staff or communication [49], and for stimulating creativity and innovation, looking for new ideas of promotion [50]. Interestingly, the crisis might reveal a turning point for hotel enterprises looking for new competitive advantages [41,51].…”

Section: Consequences Of the Covid-19 Pandemic For The Hotel Industrymentioning

confidence: 99%

Impact of Geographic Distribution of COVID-19 Cases on Hotels’ Performances: Case of Polish Cities

Napierała

Leśniewska-Napierała

Burski³

2020

Sustainability

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The main goal of the article is to describe the short-term impacts of reported new cases and deaths of the COVID-19 disease on hotels’ performances in the nine major Polish urban hotel markets: Kraków, Warszawa, Poznań, Wrocław, Gdańsk, Lublin, Łódź, Katowice, and Sopot. Time range of the analysis covers the period from January 5, 2020 (the beginning of the very first week when the COVID-19 cases were evidenced) to March 14, 2020 (the initial phase of lockdown was introduced by the Polish government). Various geographical contexts of the COVID-19 impacts are considered: national, European, and global. Generalized method of moments was applied to investigate the influence of reported COVID-19 cases (deaths) on both occupancy and revenue per available room. The results show that the most significant, negative impact of the pandemic on hotel performances is confirmed at the European level of the COVID-19 outbreak. Moreover, the negative influence of national cases of COVID-19 is more significant in less internationalized (or less-populated) urban destinations. Thus, the hotel industry (especially in the most internationalized, biggest Polish cities) might be recovered only when issues of the COVID-19 epidemic will be solved at the European level.

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Section: Consequences Of the Covid-19 Pandemic For The Hotel Industrymentioning

confidence: 99%

Impact of Geographic Distribution of COVID-19 Cases on Hotels’ Performances: Case of Polish Cities

Napierała

Leśniewska-Napierała

Burski³

2020

Sustainability

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“…The quantitative analysis of the DEA scores using LINGO software showed examples in which hotel result in relatively high performance and in which year (2009 and 2011). What the results clearly showed is that the ability of hotels to succeed will not be determined by marketing factors, as assumed by Masa'deh et al (2018) or external factors such as crises (Bougatef, 2017). Nevertheless, hotel performance is affected here in this case study by their costs, the number of employees and food and beverage revenue as being clear in the DEA output of table 5.…”

Section: Discussionmentioning

confidence: 62%

“…Considering performance prior studies in relation to hotel's operation, many academics expressed it in an economic equation (Jones & Siag, 2009;Kilic & Okumus, 2005;Sigala et al, 2005) as a relationship between outputs and inputs. The main difference of the meaning of performance between manufacturing and service approach is that as a system, manufacturers focus on reducing resources or inputs to ensure production efficiency (Masa'deh, Alananzeh, Tarhini, & Algudah, 2018). However, service providers look at the main aim of their system or the outputs to ensure the quality of doing things (Effectiveness) approach (De Pelsmacker, van Tilburg, & Holthof, 2018).…”

Section: Performance Dilemma In the Egyptian Hotel Industrymentioning

confidence: 99%

Using the mixed methods research to model the hotel performance measurement in Egypt: An example from a hotel chain

Zaki¹

2019

JGBI

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The aim of this research is to propose a process dynamic model for measuring and benchmarking performance in hotel food and beverage operations. This model involves three sequential stages; first, identifying the existing performance measures used in hotels; followed by, calculating performance using Data Envelopment Analysis (DEA) and LINGO application; third, benchmarking the performance index. The research design involves a case study methodology with the choice of mixed methods. It uses 20 in-depth semi-structured interviews, group discussions, archival analysis, and direct observations. A panel data from 2007 until 2016 was obtained from the hotel cases to get performance calculations and benchmarks. The qualitative analysis of interviews identified different subjective performance measuring techniques such as forced choice, job rating checklists, BARS, 360-Degree and output index. However, the balanced scorecard method was not used at all. The quantitative analysis of DEA rankings confirmed examples in which hotel outcome in relatively high performance and in which year. The model developed in this qualitative case study could be used to compare different hotels in relation to their performance index and could offer some decisions for improvement to the hotel management. The research findings have implications in theory and practice, which will have profound value to the investigated hotel managers and the Egyptian hotel sector. The main contribution of this paper is its suggested dynamic model which will use for measuring and benchmarking performance in hotels based in Egypt.

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“…Promotional tools and strategies aiming to attract the public should be properly and systematically planned to ensure that marketing activities are effective and productive (Masa'deh et al, 2018). Past studies indicated the prominent role of promotion for a product, service, or idea (Qian et al, 2019;Siddhanta & Banerjee, 2014;Untari et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Applying a Promotional Mix In Promoting Bujang Valley: A Perspective From Tourists

Pong

Chin

2020

Tour & Susble. Dev. Rev. Jour.

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Archaeological tourism received minimal attention from the Malaysian government although many archaeological sites in Malaysia have the potential to attract tourists. The number of tourists to these sites is still not promising. Hence, this study aimed to explore the tourist's perspective on how to promote Bujang Valley as an archaeological destination to stay competitive with other archaeological sites in the region to attract more tourists. 20 visitors were approached through convenience sampling for a semi-structured interview. Each interview session took approximately 30 minutes. Consent was obtained from each visitor before the interview was conducted. The findings showed that the promotion of Bujang Valley is inadequate. Publicity, advertising, and personal selling were among the suggested ways to promote the destination. Also, informants suggested promoting Bujang Valley through ambassador and World Heritage Site status. The research findings were expected to provide suggestions to the federal and local government, travel, and tourism practitioners in marketing communication efforts to attract more local and international tourists. Promotional efforts can be costly, strategic plan on the expenses is necessary to ensure the allocated budget for the promotional efforts is spent optimally to reach the varied audience and create awareness about archaeological sites among different target segment.

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The effect of promotional mix on hotel performance during the political crisis in the Middle East

Cited by 37 publications

References 62 publications

Impact of Geographic Distribution of COVID-19 Cases on Hotels’ Performances: Case of Polish Cities

Impact of Geographic Distribution of COVID-19 Cases on Hotels’ Performances: Case of Polish Cities

Using the mixed methods research to model the hotel performance measurement in Egypt: An example from a hotel chain

Applying a Promotional Mix In Promoting Bujang Valley: A Perspective From Tourists

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