The Effect of Promotion, Web Quality and Ease of Electronic Payment (E-Wallet) Moderated by Positive Emotions on Skincare Impulse Buying
Jessica Emanuella
Abstract:This research aims to examine the effect of promotion, web quality, and ease of electronic payments (E-Wallets) moderated by positive emotions on impulse skin care purchases. Impulse buying is often associated with making relatively faster and instant decisions without requiring a long time to think. Differences in Individual personality can give rise to various experiences when making purchases. Lack of control from consumers signifies their inability to delay gratification, thus leading to impulse buying. Th… Show more
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