The Effect of Promotion Strategy in the Jordanian Islamic Banks on a Number of Customers

Al-Sharif, Bader Mustafa; Qwader, Amjad; Al-Slehat, Zaher Abdel Fattah

doi:10.5539/ijef.v9n2p81

Cited by 5 publications

(8 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…There is empirical evidence that persuasive communication and incentives affect customer behavior (Al-Sharif et al, 2017; DellaVigna and Gentzkow, 2009; Goldstein and Huang, 2016). These persuasive messages are more influential, where customers have relatively low personal involvement or understanding.…”

Section: Literature Reviewmentioning

confidence: 99%

Persuasion in Islamic finance

Azmat

Ali

Brown

et al. 2020

Australian Journal of Management

View full text Add to dashboard Cite

This article explores the mechanisms of persuasion in Islamic finance that may have helped support the growth of this market. Our theoretical model may explain those factors which may influence a customer to select an Islamic financial product. For complex decisions where a person may not fully understand the background concepts such as with finance or Arabic terminology, product quality may be judged based on information in advertising and prior knowledge. Our model shows that Islamic bankers can use the customer’s “coarse thinking” process when advertising products. They may be a means to make products appear more religiously (Shariah) compliant. The equilibrium level of persuasive strategies proposed help reinforces the impact of persuasion for Islamic banks. JEL Classification: JEL: G21, G11, M31

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Persuasion in Islamic finance

Azmat

Ali

Brown

et al. 2020

Australian Journal of Management

View full text Add to dashboard Cite

show abstract

“…Di sisi lain, faktor internal yang dianggap memiliki pengaruh terhadap peningkatan DPK pada bank adalah promosi yang merupakan suatu metode yang dilakukan untuk memberikan informasi terkait suatu produk agar mampu diterima oleh konsumen (Kincaid, 2003). Dalam industri perbankan syariah, promosi memiliki peran yang sangat penting dalam meningkatkan jumlah nasabahnya (Al-Sharif et al, 2017). Berikut perkembangan Biaya promosi yang dikeluarkan bank syariah di Indonesia periode 2015-2019 per kuartal : Pada gambar diatas menunjukkan bahwa biaya promosi yang dikelurkan oleh bank syariah di Indonesia cenderung fluktuatif dengan kisaran 100 sampai 400 milyar perkuartalnya.…”

Section: H2 :Roa Berpengaruh Positif Dan Signifikan Terhadap Dpk Bank Syariah DI Indonesiaunclassified

“…Berikut perkembangan Biaya promosi yang dikeluarkan bank syariah di Indonesia periode 2015-2019 per kuartal : Pada gambar diatas menunjukkan bahwa biaya promosi yang dikelurkan oleh bank syariah di Indonesia cenderung fluktuatif dengan kisaran 100 sampai 400 milyar perkuartalnya. Sementara itu, secara empirik menurut penelitian yang dilakukan oleh (Al-Sharif et al, 2017) kenaikan biaya promosi yang dikeluarkan oleh bank syariah akan berdampak pada kenaikan nilai DPK.Berdasarkan penjeasan-penjelasan tersebut peneliti membuat Hipotesis sebagai berikut…”

Section: H2 :Roa Berpengaruh Positif Dan Signifikan Terhadap Dpk Bank Syariah DI Indonesiaunclassified

“…Pada hipotesis 3 peneliti menduga Biaya Promosi memiliki pengaruh yang Positif dan signifikan terhadap DPK Bank Syariah. Hasil regresi menunjukkan hasil yang sama dengan koefisien 0.065 dan nilai p = 0.0003< dari nilai α = 0.05 artinya setiap kenaikan Biaya Promosi sebesar 1% maka akan menaikkan nilai DPK sebesar 0.065 % sehingga hipotesis 3 diterima.Hasil ini sejalan dengan penelitian-penelitian sebelumnya (Lestari, 2009;Al-Sharif et al, 2017)yang menunjukkan bahwa kenaikan biaya promosi memiliki pengaruh yang positif terhadap peningkatan DPK pada Bank Syariah.…”

Section: Interpretasi Model(hasil Uji T Dan Uji F)unclassified

See 1 more Smart Citation

Apakah Sukuk Ritel Merupakan Ancaman Bagi penghimpunan Dana Pihak Ketiga Pada Bank Syariah?

Syakur

2020

View full text Add to dashboard Cite

This research is a quantitative study that aims to consider the effect of retail sukuk on the collection of third parties funds (TPF) in Indonesian Islamic Banks for 2015 - 2019. The data used are secondary data retrieved from Islamic Banking Statistics Report for shariah commercial and unit shariah bank quarterly. The method is multiple linear regression analysis techniques with Ordinary Least Square (OLS) approach, using TPF as the dependent variable while Retail Sukuk, ROA, Promotion Cost, Inflation and Bi rate as the independent variables. The results shows Retail Sukuk has a negative and significant impact on the collection of TPF which is intended that retail sukuk is causing the decrease of TPF amount in Indonesian Islamic bank. Therefore the Indonesian government needs to review the policies related to retail sukuk issuance in order to synergize with the development of Islamic Banks. Other results indicate that ROA and promotion costs have positive and significant influance for TPF collection in Indonesian Islamic bank while BI rate is the opposite.

show abstract

“…Nevertheless, one of the recent studies in this field, conducted by Al Sharif et al (2017), reveal that there is still a lot of work to be done to develop Islamic marketing strategies. Their main findings, which inspired this current study, are shared below: There are deficiencies in Islamic bank marketing strategies and the reason is that these strategies have failed to attract a large segment of the Muslims community. The components of promotion strategy in the field of advertising, publicity and the field of personal selling, public relations are still immature and the reason is the absence of clear strategies targeting the largest segment of the customers or those who are interested in dealing with Islamic banks. The results showed that advertising has the greatest impact on the demand for deposit in Islamic banks. The effect of the other items on the demand for deposit in Islamic banks was average. …”

Section: Literature Reviewmentioning

confidence: 99%

UAE Islamic banking promotional strategies: an empirical review

Muhammad

Basha

AlHafidh

2019

JIMA

View full text Add to dashboard Cite

Purpose The purpose of this paper is to develop, measure and empirically validate the promotional techniques adopted by Islamic banks and the effect of these methods on consumer interest in Islamic banking products and services in the UAE (United Arab Emirates). Design/methodology/approach Data were collected through 250 questionnaires distributed randomly to customers of five leading UAE Islamic banks and, following outlier analysis, the final sample size was reduced to 205, representing a sample of 82% of polled respondents. Multiple regression analysis was used on four key factor determinants that contributed towards the customers’ attitude in determining the most influential promotional strategies adopted by the Islamic banks. Findings The study found that the promotional strategies adopted by the UAE Islamic banking sector are having a significant impact on customer attitude towards Islamic banking products and services. The use of mass media has been partially successful, while the use of social media as a promotional tool is predicted to further enhance competitiveness for the UAE Islamic banking industry. Research limitations/implications This paper is limited to five leading UAE Islamic banks and a specified set of promotional techniques nevertheless its findings have potential implications and can be extended and validated through studying the customers’ attitude towards promotion techniques used by Islamic banks in the GCC and MENA regions. Originality/value This paper adds value to the limited research on modern marketing and promotional strategies adopted by UAE-based Islamic banks and while regionally specific, it is valuable in its potential application to the Islamic banking sector in the entire GCC and MENA region.

show abstract

The Effect of Promotion Strategy in the Jordanian Islamic Banks on a Number of Customers

Cited by 5 publications

References 1 publication

Persuasion in Islamic finance

Persuasion in Islamic finance

Apakah Sukuk Ritel Merupakan Ancaman Bagi penghimpunan Dana Pihak Ketiga Pada Bank Syariah?

UAE Islamic banking promotional strategies: an empirical review

Contact Info

Product

Resources

About