The effect of promotion on sales at PT. 3M Indonesia Surabaya Branch

Abstract

The purpose of this study is to determine the effect of promotion on sales at PT. 3M Indonesia Surabaya Branch. The sample used in this study amounted to 30 consumers. The analysis technique used is simple linear regression analysis and simple determination. In order to test the effect of partial and simultaneous of these independent variables, the researcher conducted a partial test (t test) and simultaneous test (F test). The variables used are sales (Y) and promotion (X) and data analysis tool using simple regression formula, correlation coefficient and determination. The results of the study show that the regression equation is Y = 17,020 + 0,320 (x) with Y value of 17,020 which means that if the promotion (X) value is 0, then sales (Y) is 17,020. And the promotion variable regression coefficient (X) is 0.320. This means that if promotion (X) increases by 1 unit, then an increase in sales (Y) will increase by 0.320. Based on the results of the correlation coefficient test shows a positive value, meaning that Ho is rejected and Ha is accepted, it can be concluded that there is a significant effect between promotion and sales at PT. 3 M Indonesia Surabaya Branch.

The Determinant Factors of Customer Satisfaction: Promotion, Service Quality and Brand Image

“…Conversely, if the customer receives poor service quality, the customer will be disappointed and reduce customer satisfaction. The results of this study are in accordance with the results of research conducted by Cristo et al (2017); Dawi et al (2018); Elisabeth et al (2019); Nasir et al (2019); Rahmansyah (2017); Septian & Saputra (2020); Sholeha et al (2018); Triyadi (2020) which state that service quality affects customer satisfaction. The better the quality of service, the higher the customer satisfaction.…”

“…Conversely, if the promotion carried out by the company is not attractive, the customer will be dissatisfied. The results of this study are in accordance with the results of research by Nasir et al (2019;Rahmansyah (2017); Septian & Saputra (2020) which prove that there is a positive influence between promotions on customer satisfaction. So that the higher the promotion is expected to have a positive impact on customer satisfaction.…”

“…This means that the promotion variable has a significant influence on customer satisfaction. The result of this study is in line with research by (Nasir et al, 2019;Rahmansyah, 2017;Septian & Saputra, 2020), which states that promotion of customer satisfaction.…”

“…Several studies on service quality on customer satisfaction have been carried out by several previous researchers, including by (Cristo et al, 2017;Dawi et al, 2018;Elisabeth et al, 2019;Nasir et al, 2019;Rahmansyah, 2017;Rondonuwu, 2013;Septian & Saputra, 2020;Sholeha et al, 2018;Triyadi, 2020). Where the results of this study indicate that the quality of service affects customer satisfaction.…”

“…Several previous studies on promotion and its effect on customer satisfaction have been proven by several researchers such as (Nasir et al, 2019;Rahmansyah, 2017;Septian & Saputra, 2020), which state that promotions on customer satisfaction. Thus, a hypothesis can be made as follows:…”