The Effect of Professional Baseball Fans’ Emotional Spectator Motivation on the Relationship Quality and Sport Consumption Behavior Intention: Moderating Effect of Team Identification

Jeong, Yun Ji; Lee, Joon Sung

doi:10.31308/kssm.26.5.42

KSSM

2021

DOI: 10.31308/kssm.26.5.42

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The Effect of Professional Baseball Fans’ Emotional Spectator Motivation on the Relationship Quality and Sport Consumption Behavior Intention: Moderating Effect of Team Identification

Yun Ji Jeong¹,

Joon Sung Lee²

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The Effect of Professional Baseball Fans’ Emotional Spectator Motivation on the Relationship Quality and Sport Consumption Behavior Intention: Moderating Effect of Team Identification

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