MJSS
 2015
DOI: 10.5901/mjss.2015.v6n6s4p86
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The Effect of Process Quality and Outcome Quality on Tourist Loyalty in the Hotel Industry

Yousef Keshavarz1,
Mohamed Othman2,
Mass Hareeza Ali3
et al.

Abstract: The present study aims to explore the relationship between process quality and outcom quality with tourist satisfaction and loyalty in the Malaysian hotel industry.

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