The effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables

Shah, Najeeb Ullah; Selvaraj, Rajni; Hashim, Nik Mohd Hazrul Nik; Omar, Nor Asiah; Agus, Arawati

doi:10.1504/mejm.2020.10029525

MEJM

2020

DOI: 10.1504/mejm.2020.10029525

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The effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables

Najeeb Ullah Shah¹,

Rajni Selvaraj²,

Nik Mohd Hazrul Nik Hashim³

et al.

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The effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables

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