The effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables

Shah, Najeeb Ullah; Selvaraj, Rajni; Hashim, Nik Mohd Hazrul Nik; Omar, Nor Asiah; Agus, Arawati

doi:10.1504/mejm.2020.109683

Cited by 2 publications

(1 citation statement)

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“…It also has a better representation of the population as compared to a traditional telephone survey method (Bernard 2006;Susanto et al 2023). Using the purposive sampling technique, respondents were intercepted at 12 different commuter train stations in Klang Valley (Shah et al 2020). The commuter stations were utilized for data collecting because they are seen to be an appropriate site for reaching parts of the urban population that are thought to be difficult to reach (Keillor et al 2001).…”

Section: Sampling Design and Measuresmentioning

confidence: 99%

Estimated Prevalence of Compulsive Buying in Malaysia: A Socio-Demographic Analysis

Ullah Shah,

Nik Hashim,

Omar

2023

MAJCAFE

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Compulsive buying is an important field of study in consumer research. The present study is one of the first to use socio-demographic data to examine the dynamics of compulsive buying behavior in Malaysia. For this research, a representative sample of 624 Malaysian consumers was identified using the street intercepts method. This study established a cut-off point to separate compulsive Malaysian consumers from those who are not. The findings reveal that 10.5% of Malaysians engage in compulsive buying behaviors. This study also developed a Consumer Buying Continuum, which suggests that 184 (29.5%) of the respondents were categorized as non-compulsive buyers, 232 (37.2%) individuals were classified as recreational buyers, 142 (22.8%) of the sample population were categorized as borderline compulsive buyers and 66 (10.5%) individuals were categorized as compulsive buyers. Surprisingly, the results indicate that demographic parameters such as gender, age, and income differentiate compulsive buyers from those who are not, with females and younger individuals exhibiting this behavior more than others. Implications and future research directions are discussed.

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Section: Sampling Design and Measuresmentioning

confidence: 99%