The Effect of Positively Framed and Negatively Framed Messages on Televised Smoking Cessation Advertisement Success: A systematic review

James, Michelle H.; Porter, Joanne E.; Reimers, Vaughan; Prokopiv, Valerie

doi:10.56808/2586-940x.1019

Cited by 1 publication

(1 citation statement)

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“…Similar findings were communicated by a study done on preuniversity students. [ 24 ] Most participants reported that celebrity-influenced public service announcements make them think about quitting tobacco but do not influence their tobacco-stopping behaviour. [ 25 ] Celebrity featuring antitobacco public service announcements have a solid potential to raise awareness related to harm caused by tobacco products in the human body.…”

Section: Discussionmentioning

confidence: 99%

Motivation to quit tobacco; Impact of different types of Anti-tobacco state-sponsored media propaganda messages

Kumari

Sood

Gupta³

2023

Journal of Family Medicine and Primary Care

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A BSTRACT Introduction: Antitobacco media messages can easily reach the mass and play a very positive and significant role in changing the motivational stages among recent quitters. Motivation is the key to changing human behaviour. Motivation can be intrinsic and extrinsic. To modify tobacco-related behaviour, one must have an inherent motivation to quit tobacco. However, the outside factors, for example, protobacco advertisements, antitobacco advertisements, peer pressure, celebrity influence, and family members’ influence cannot be ignored. Method: A total of 400 recent tobacco quitters were enrolled from four colleges via a multistage sampling method. Time series research design was used for data collection at three time periods 0, 1, and 3 months. Study participants were divided into four groups: 1) personal testimony group, 2) health warning group, 3) celebrity-influenced public service announcements, and 4) natural exposure group. Media messages containing antitobacco video clippings and pictures were delivered to the participants via phone thrice a week, as per the groups assigned. All four groups were assessed for the motivational stage via contemplation ladder at 0, 1, and 3 months of intervals. Results: Antitobacco personal testimonial media messages are most effective in enhancing the motivation to quit tobacco, followed by the antitobacco health warning messages, which are also proven to be effective in maintaining high motivation levels to remain abstinent from smoking. However, public service announcements are ineffective in keeping the motivation to quit tobacco at higher smoking. Conclusion: Overall, the antitobacco state-sponsored media messages, personal testimonials, and health warnings about tobacco products effectively maintain and enhance motivation to quit tobacco.

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Section: Discussionmentioning

confidence: 99%