The Effect of Perceived Value and Customer Satisfaction on Perceived Price Fairness of Airline Travelers in Jordan

Khraim, Hamza Salim; Al-Jabaly, Sameer M.; Khraim, Aymen Salim

doi:10.13189/ujm.2014.020502

Cited by 6 publications

(1 citation statement)

References 25 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Kepuasan konsumen diketahui menjadi hal penting terciptanya keputusan pembelian produk yang akan meningkatkan keuntungan perusahaan. Dengan adanya kepuasan konsumen, perusahaan dapat mengukur perilaku pelanggan setelah melakukan kontak dengan perusahaan, seperti berkurangnya keluhan pelanggan, pemberian positif WOM (word of mouth), dan peningkatan volume pembelian (Hamza et al, 2014). Penelitian ini menggunakan pendekatan Expectancy Disconfirmation Theory (Oliver, 1980), yakni harapan terkait kualitas produk yang dipersepsikan oleh konsumen jika harapan tersebut sesuai dengan ekspektasinya secara tidak langsung akan menciptakan kepuasan konsumen.…”

Section: Pendahuluanunclassified

Peran Mediasi Kepuasan Konsumen Pada Pengaruh Kualitas Produk Terhadap Niat Beli Ulang

Dewi,

Piartrini

2023

EEB

View full text Add to dashboard Cite

The presence of the Covid-19 pandemic has made changes to people's lifestyles, one of which is a healthy lifestyle. Health is one of the priority needs for the whole community. A healthy lifestyle is a form of a person's behavior associated with health that can be measured by eating organic food, health care and life balance. This study aims to determine the mediating role of consumer satisfaction on the effect of product quality on the repurchase intention of Herbalife Nutritional Shake Mix products in Denpasar City by using the Disconfirmation Expectation Theory approach. The sampling technique used in this research is non-probability sampling. Based on survey data from 224 Herbalife Nutritional Shake Mix consumers in Denpasar City, the results of Baron and Kenny Steps regression analysis reveal that product quality has a positive and significant effect on consumer satisfaction. Consumer satisfaction has a positive and significant effect on repurchase intentions. Product quality has a positive and significant effect on repurchase intention. Consumer satisfaction partially mediates the effect of product quality on repurchase intentions. The implications of this finding can be a reference for Herbalife companies to achieve profits and increase sales by paying attention to product quality and consumer satisfaction so that consumers will continue to repurchase Herbalife Nutritional Shake Mix products

show abstract

Section: Pendahuluanunclassified