The effect of perceived product characteristics on private brand purchases

Kwon, Kyoung-Nan; Lee, Mi‐Hee; Kwon, Yongjin

doi:10.1108/07363760810858846

Cited by 66 publications

(50 citation statements)

References 47 publications

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“…The other concept of price is the amount of money that consumers have to pay for a product (Kwon et al, 2008). Price is the only element in the marketing mix that generates revenue.…”

Section: Association Of Price With Buying Decisionmentioning

confidence: 99%

Effects of Product Quality, Price, and Brand Image on the Buying Decision of City Car Product

Amron

2018

ABR

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The study examined the effect of product quality, price, and brand image on buying decision of city car product in Semarang, Indonesia. The primary data was obtained from 100 respondents who had city cars. Surprisingly, from the three independent variables, it was found that the variable of product quality had greater effect compared with those of price and brand image. In other hand, the one with the smallest effect on buying decision was brand image. The study recommends the managements of city car companies to pay attention to the elements of product quality, price and brand in preparing their promotional programs in order to attract more consumers to buy city cars.

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“…The other concept of price is the amount of money that consumers have to pay for a product (Kwon et al, 2008). Price is the only element in the marketing mix that generates revenue.…”

Section: Association Of Price With Buying Decisionmentioning

confidence: 99%

Effects of Product Quality, Price, and Brand Image on the Buying Decision of City Car Product

Amron

2018

ABR

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“…Baltas (1997) concluded that private labels are more risky than national labels in terms of negatively affecting social status of consumers. Kwon et al (2008) introduced that the uncertainties in buying a new product cause consumers' exposure to a kind of emotional and psychological pressure because private labels are relatively newer alternatives than national brands. Dick et al (1995), mentioned that there is a considerable difference between consumers having positive attitudes and consumers having negative attitudes towards private labels.…”

Section: In This Regard the Research Question We Need To Answer Is Amentioning

confidence: 99%

Examining Perceived Risk and Its Influence on Attitudes: A Study on Private Label Consumers in Turkey

Arslan¹,

Geçti²,

Zengin³

2013

ASS

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This study aims to examine perceived risk and its impact on consumers' attitudes towards private label brands. In order to achieve this aim, a field research was conducted on private label consumers in Turkey. 413 consumers attended the survey. According to the findings, the dimensions of the perceived risk towards private labels were determined as "financial risk", "physical risk", and "social risk". The perceived risk consisting of these dimensions has a negative influence on the attitudes towards private labels. In addition, negative correlations were found between each risk dimension and attitudes.

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“…Value consciousness contributes positive to store brand perceptions and purchase (Harcar et al, 2006;Kwon et al, 2008). Value consciousness and prior experiences have a significant influence on the consumer perceptions about store brand which can influence the purchase decision in grocery category (Kara et al, 2009).…”

Section: Private Label Value Perceptionmentioning

confidence: 99%

Understanding the Role of Consumer Factors and Store Factors in Private Label Purchase

Jayakrishnan¹,

Chikhalkar

Chaudhuri

2016

IJBM

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Purpose: Indian retail sector is witnessing a steady growth of private labels or store brands in food category. The study primarily looks into understanding the consumer preference for private labels or store brands in food category and the role of consumer and store factors in store brand purchase in this category. Consumer responses are collected from the city of Trivandrum (India) using structured questionnaire. Five point Likert scale is used to measure the factors. Responses are collected from consumers at organized retail outlets and households. Structural equation model is used to understand the role of consumer and store factors in private label purchase. Factors like perceived quality, product familiarity, shelf space allocation and private label quality belief are found to have a significant role in determining the private label purchase in food category.

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The effect of perceived product characteristics on private brand purchases

Cited by 66 publications

References 47 publications

Effects of Product Quality, Price, and Brand Image on the Buying Decision of City Car Product

Effects of Product Quality, Price, and Brand Image on the Buying Decision of City Car Product

Examining Perceived Risk and Its Influence on Attitudes: A Study on Private Label Consumers in Turkey

Understanding the Role of Consumer Factors and Store Factors in Private Label Purchase

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